She replaces Boris Podolsky, who leaves the company to pursue other interests, the company said Tuesday.
Slashcheva was most recently the prexy and CEO of Mikhailov and Partners, which is Russia’s largest strategic communications company. She was previously a partner at BBDO Marketing.
Slashcheva was ranked as one of the top 20 most influential businesswomen in Russia by Kompania magazine earlier this year, and Kariera magazine selected her as the top ranked manager of a communications company last year.
Angelo Codignoni, who is co-chairman of CTC Media alongside Lorenzo Grabau, commented: “Yuliana has the leadership experience, management skills and strategic vision to lead the company to even greater success in the future.”
CTC Media stock is traded on the NASDAQ, with Modern Times Group owning a 38% stake, and Telcrest Investments holding 25%.
The Russian TV market is highly competitive and increasingly fragmented. It is led by state-controlled channels Channel One, which had a 13.9% aud share last year, and Rossiya 1 (13.4%), followed by NTV (14.3%) and TNT (7.7%), which are both controlled by state-owned energy company Gazprom, CTC (6.9%) and REN-TV (5.2%).
Last year, CTC Media’s three Russian channels moved to second place in the 6-54 age group, up from fourth place in 2011. In the 10-45 age segment, which is of particular importance for advertisers, CTC Media maintained second place among Russian TV holdings.
CTC, the flagship network, offers entertainment programming for the whole family and principally targets 10 to 45 year-old viewers; Domashny is focused on 25–59 year-old femme viewers, and offers lifestyle shows; and Peretz targets 25 to 49 year-old viewers, and focuses on edgy and comedy programming.
International formats that air on CTC’s channels include “Voronins,” an adaptation of “Everybody Loves Raymond,” “Super Max,” an adaptation of “Malcolm in the Middle,” and a local version of “MasterChef.”