Simon Fuller Doubles Down in Sports Management

TV mogul behind 'American Idol,' 'Pop Idol' adds Andy Murray, Lewis Hamilton to client roster

British hyphenate Simon Fuller might be best known for creating the “Pop Idol”/“American Idol” franchises, but his entry into sports is also helping build his $573 million fortune.

Fuller has added Wimbledon champion Andy Murray and Formula 1 racer Lewis Hamilton to his XIX Entertainment client roster, seeing them join the likes of the Beckhams, Annie Lennox, Steven Tyler and Carrie Underwood.

While Fuller has been involved in sports and music since the ’90s, it’s his constant presence in the Murray family box at tennis matches, and his rumored courting of Tour de France winner Bradley Wiggins and golf pro Rory McIlroy, that suggests he thinks sports is where it’s at.

The 53-year-old Fuller has been responsible for softening Murray’s image, making him more likable to the public. Reports suggest Fuller’s management of the tennis pro could boost the Scot’s fortune from $49 million to $300 million.

Fuller recently formed a partnership with Indian entrepreneur Mahesh Bhupathi to form XIX Globosport, a company that aims to focus on boosting Murray’s interests in the lucrative Middle East and Asian markets.

It’s clear Fuller aims to turn the player into a moneymaking machine. He even allowed the tennis champ to do a fly-on-the-wall BBC documentary “Andy Murray: The Man Behind the Racquet,” which aired after he became the first British male since 1936 to win Wimbledon.

What would the judges say?

More TV

  • Greta Gerwig, Ava DuVernay Urge Changes

    Greta Gerwig, Ava DuVernay Among Directors Urging Changes in DGA Parental Policies

    Greta Gerwig, Ava DuVernay, Reese Witherspoon and more than 40 other women directors are urging the Directors Guild of America to change its policies for new and expectant parents. The directors have co-signed a letter by documentary filmmaker Jessica Dimmock seeking an extension of the qualifying period for DGA health insurance coverage to 18 months [...]

  • NBC Orders Drama Pilots 'Echo,' 'At

    NBC Orders Drama Pilots 'Echo,' 'At That Age'

    NBC has picked up two more drama pilots for the 2020-2021 season. Universal Television will produce both pilots. The first is titled “At That Age.” It is described as an exploration of an African-American family’s legacy. After the Cooper family’s golden child suffers a catastrophic event, seven family members face a foundational shift, make life-altering [...]

  • Tom Papa Netflix special

    TV News Roundup: Netflix Reveals Premiere Date for Tom Papa's Standup Special

    In today’s TV news roundup, Netflix announced the premiere date for “Tom Papa: You’re Doing Great!” and Quibi unveiled the title and artwork for its upcoming series starring Liam Hemsworth and Christophe Waltz.  DATES “Tom Papa: You’re Doing Great!” will launch globally on Feb. 4, Netflix announced. The veteran comedian aims to remind viewers to [...]

  • Alex Okosi

    YouTube Hires Viacom Exec Alex Okosi to Bolster EMEA Growth

    YouTube has tapped ViacomCBS Networks International exec Alex Okosi as managing director of emerging markets in Europe, the Middle East and Africa (EMEA), the company announced Tuesday. Okosi will be responsible for running YouTube’s business and partnership teams in Russia, the Middle East, and Africa, and will report to the head of YouTube EMEA, Cécile [...]

  • Any Given Wednesday With Bill Simmons

    HBO Teaming With Bill Simmons on Music Docuseries

    Bill Simmons’ The Ringer is continuing to expand its relationship with HBO. The company, which already produced the “Andre The Giant” doc at the cabler, is teaming with HBO on a six-part docuseries about the world of music. The project is slated to air on the network in 2021 and will center on pivotal moments [...]

  • Frida Torresblanco

    Viacom International Studios, Braven Films Sign First-Look Deal

    At Miami’s NATPE market, Viacom Intl. Studios (VIS) announced an exclusive development and production first-look agreement with Spanish-American film and TV producer Frida Torresblanco’s production company Braven Films. Braven films is run by Torresblanco and her partners Eric Laufer and Giovanna Randall and produces feature films, television series and documentaries. Torresblanco’s resumé is packed with [...]

  • Senate Minority Leader Chuck Schumer speaks

    TV Ratings: Trump Impeachment First Day Draws 11 Million Viewers

    The opening day of President Trump’s senate impeachment trial drew a substantial amount if viewers across the three cable news and major networks that broadcast the proceedings. In total, around 11 million people tuned in to see prosecutors from the House of Representatives and attorneys for the White House argue over exactly how the complicated [...]

More From Our Brands

Access exclusive content