×
You will be redirected back to your article in seconds

MTV Brazil Heads to Viacom Intl.

Move fueled by huge pay TV growth; October relaunch includes new programs, 'Snooki' in Portuguese

With a 168% growth in Brazil’s pay TV market over the past five years, Viacom Intl. Media Networks (VIMN) has taken control of MTV Brazil, which will launch across key cable operators on Oct. 1.

VIMN has dissolved its licensing pact with local media conglom Grupo Abril, which owned and controlled the network since 1990. Under Grupo Abril, MTV Brazil was among four MTV versions available in free-to-air terrestrial television worldwide, but its ratings had been declining.

Sofia Ioannou, managing director of VIMN – The Americas, said, “The key differentiator of the new MTV is our ‘glocal’ strategy,” i.e., the combination of global and local content. The new MTV Brazil will feature more than 350 hours of millennial-targeted local productions and MTV’s global programming hits, dubbed into Portuguese for the first time.

VIMN has a strong presence in Brazil, where its popular channels Nickelodeon, VH1 and Comedy Central are available in 84% of pay TV households, in addition to its many digital media offerings.

“Part of the strategy is for our (MTV) content to cross borders,” said Ioannou. “We’re confident our local productions could drive value in markets like Portugal and Spain.”

New programming grid will be broken down into 40% original local productions, 50% MTV global hits and 10% music.

Original shows in development or production include a daily talkshow, a sitcom, a celeb reality series, and extreme-sports-inspired series. These will be supplemented by local versions of Viacom formats, including “Catfish,” Guy Code” and “Pranked.”

For the first time, “Jersey Shore” spinoff, “Snooki & JWOWW,” will be dubbed in Portuguese. “Jersey Shore” was one of the top five shows on MTV Brazil under Grupo Abril.

Music programming will include such formats as “Worldstage,” a live event music series featuring multi-genre talents from around the globe.

More TV

  • Supergirl -- "Elseworlds, Part 3" --

    'Elseworlds, Part 3' Recap: 2019 ‘Arrowverse’ Crossover Theme Revealed

    SPOILER ALERT: Do not read if you have not yet watched “Elseworlds, Part 2,” the final part of the 2018 “Arrowverse” crossover, which aired Dec. 11. After John Deegan (Jeremy Davies) got another go at using the Book of Destiny to rewrite reality, the “Elseworlds” finale saw Barry (Grant Gustin) and Oliver (Stephan Amell) facing [...]

  • The Netflix logo is displayed at

    TV Roundup: Netflix Orders Ted Bundy Docu-Series

    In today’s TV roundup, Netflix has ordered a docu-series on serial killer Ted Bundy and “Love, Gilda” sets a premiere date on CNN FIRST LOOKS Variety has obtained an exclusive clip of “Into the Okavango,” the upcoming National Geographic film. Premiering Dec. 14 on Nat Geo, the film, six years in the making, follows a [...]

  • Amy Poehler Is Ready for a

    Amy Poehler Is Ready for a 'Parks and Rec' Reunion

    Is Amy Poehler just getting our hopes up? We hope not, because the funny lady tells Variety that she’s ready for a “Parks and Recreation” reunion. “I am technically available,” Poehler said on Monday at Smart Girls’ 10th anniversary celebration dinner. “I have like six of Leslie’s blazers in my closet, so anytime.” “Parks and Recreation” [...]

  • Liz Meriwether Lake Bell

    Lake Bell, Liz Meriwether Comedy 'Bless This Mess' Moves From Fox to ABC With Series Order

    “Bless This Mess,” the single-camera comedy co-created by Lake Bell and Elizabeth Meriwether, has been ordered to series at ABC, Variety has learned. The series had previously been in contention at Fox and is a co-production between 20th Century Fox Television and ABC Studios. Bell also stars in the series alongside Dax Shepard. In the series, a [...]

  • 'Get Shorty' Renewed for Season 3

    'Get Shorty' Renewed for Season 3 at Epix

    Epix has renewed “Get Shorty” for Season 3. The loose adaptation of the 1990 Elmore Leonard novel and subsequent film stars Chris O’Dowd, Ray Romano, Lidio Porto, Megan Stevenson, Sean Bridgers, and Carolyn Dodd. In the series, O’Dowd plays a hitman from Nevada who struggles to shed his criminal past after he moves to Hollywood to [...]

  • Goliath Season 2 Amazon

    Amazon Renews 'Goliath' for Season 3

    Amazon has renewed legal drama “Goliath” for a third season. “Goliath” centers on washed-up lawyer Billy McBride, played by Billy Bob Thornton, who has one shot at redemption after a client he successfully defended from a murder charge went on to slaughter a family. Thornton won a Golden Globe for his performance in 2017. “Our [...]

More From Our Brands

Access exclusive content