×

India’s ‘Big Brother’ Gets Bigger

Two new local-lingo versions of show to bow

LONDON — In the U.S., reality show “Big Brother” is no longer part of the zeitgeist, but in India “Bigg Boss,” as it’s known, goes from strength to strength.

Two new local-language versions of the show are imminent — including  a South Indian reboot greenlit by Viacom 18 channel ETV Kannada, due to launch in late March.

Another regional-language version is in the pipeline and details will be announced soon.

Viacom 18 network Colors airs “Bigg Boss” in Hindi and will bow a seventh season in the fall.

All three versions of the format will have a 14-week run of 98 episodes. These include extended two-hour launch and finale shows.

Each series totals 100 hours, all of which will be made by Endemol India, based at Lonavala, near Mumbai, where the long-running Hindi version is produced.

Endemol India CEO Deepak Dhar said: “Given the diverse cultures and dialects in India, there is a large base of untapped audiences across the country for ‘Bigg Boss.’

“The local and global success of this format speaks for itself and we have been keen to replicate that in different languages here, whilst adapting the drama and jeopardy of the show to regional tastes. Our aim is to make these the first of many similar deals for our formats.”

Endemol India is also turning “Bigg Boss” into a feature film.

Popular on Variety

More TV

  • George Schweitzer, President of CBS Marketing

    Amazon's Mike Benson Will Succeed George Schweitzer as CBS Marketing Chief

    George Schweitzer has enjoyed a broad career out of a very narrow practice. He finds new ways to get people to watch more TV. Those methods can range wide. He once tucked a paper-thin interactive video player into the pages of Entertainment Weekly so readers could sample new CBS shows. He got supermarkets to use [...]

  • Kane Brown 52nd Annual CMA Awards,

    CMT Boosts Kane Brown, Luke Combs, Dan + Shay as 'Artists of the Year'

    Country music’s youngest superstars don’t always catch a break with the CMA Awards. When the latest slate of nominations was announced, Kane Brown had none, and Luke Combs had a far-from-leading three. But CMT is making up the difference by including these two ascendants as part of their annual “CMT Artists of the Year” slate, [...]

  • Timothy Olyphant Once Upon a Time

    'Fargo' Season 4 Casts Timothy Olyphant in Recurring Guest Role

    Timothy Olyphant has been cast in the upcoming fourth season of “Fargo,” Variety has confirmed. Olyphant will appear in a recurring guest star role as a character named Dick “Deafy” Wickware. It was previously announced that Chris Rock would star in the fourth season of the critically-acclaimed anthology series. Other stars of “Fargo” Season 4 are: [...]

  • TV Ratings: 'Dancing With the Stars'

    TV Ratings: 'Dancing With the Stars' Premiere Flat on Last Season

    Casting Sean Spicer on “Dancing With the Stars” doesn’t seem to be having the desired effect on ratings for ABC. The show premiered its new season to a 1.0 rating and just under 8 million total viewers. That’s the same rating as the Fall 2018 season premiere which was watched by 7.7 million viewers. The [...]

  • Inside Tinder's User-Controlled, Secret Streaming Sereis

    Inside Tinder's Secret Streaming Series (EXCLUSIVE)

    Popular dating app Tinder is set to release a choose-your-own-adventure-style original series in early October, marking its first outing as a content financier and distributor, numerous individuals close to the project told Variety. The series is set against an impending apocalypse, one of the insiders noted, and asks the question “Who would you spend your [...]

  • Streaming Wars Placeholder TV

    Explosion of Streaming Services Points to Price Wars on the Horizon

    With its $800 iPhones and $1,400 Hermès smart watches, Apple’s not exactly in the business of bargain-bin pricing. But the surprisingly low-priced debut of Apple TV Plus, at $4.99 per month for a family subscription, is a signal that the streaming video market of tomorrow — soon to be awash with services from Disney, WarnerMedia [...]

More From Our Brands

Access exclusive content