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FCCE Hong Kong And Heilongjiang Loong Media Group Join Forces

Chinese scribes Liu Yiwei and Shu Huan have boarded Entertainment Experience, the first format developed under the pact

Entertainment Experience China

PARIS– FCCE Hong Kong, the Chinese branch of the Amsterdam-based company, has inked a partnership deal with China’s Heilongjiang Loong Media Group to co-produce adaptations of FCCE formats for Chinese TV, film and digital markets.

The first project to be developed under the pact is the Chinese makeover of Entertainment Experience, a Dutch multi-platform format which won an International Digital Emmy Award-winning nod. It will be China’s first crowd-sourced movie.

The Netherlands Experience was conceived as a 39-week project, combining a TV series, a social media platform and two movies: one user-generated version and a director’s cut by Paul Verhoeven, “The Entertainment Experience,” both of which were commercially released in 2011.

Chinese scribes Liu Yiwei and Shu Huan, who previously co-penned the romantic comedy “Call for Love,” have just boarded Entertainment Experience as screenwriting mentors.

Huan’s recent credits also include Chinese blockbuster “Lost in Thailand.”

A high-profile Chinese helmer will soon join the project and will collaborate with local talents, including directors, screenwriters, actors and cinematographers to create the Entertainment Experience.