She replaces Danny Cohen, who was made director of BBC Television in April.
Moore, who had served as acting controller of the channel since May, spent the first part of the year as acting controller of BBC Daytime Television.
Since 2009, she has been the Beeb’s commissioning editor of documentaries, where she was responsible for the strategy and commissioning for in-house and independents across all four channels (BBC One, BBC Two, BBC Three and BBC Four).
Under her leadership, Moore transformed the genre to produce a wealth of original programming including BAFTA-winning shows such as “Protecting Our Children,” “7/7,” “One Day in London,” “The Choir” and “The Great British Bake Off.”
“This is a very critical appointment,” said BBC director-general Tony Hall in a statement. “I was really excited by Charlotte’s ideas and vision, they have a boldness and originality that is absolutely what the channel should offer.”
Cohen added: “Charlotte has proven herself as a highly talented creative leader, with fantastic credentials as a commissioner and a reputation as a thoughtful and collaborative colleague. She has a passion for storytelling and a real understanding of audiences and BBC One’s commitment to scale, range and risk-taking.”
Speaking of her appointment, Moore said: “Running BBC One is the most exciting and creative job in television and I’m honored to be taking over as the new controller.”
Moore joined the Beeb in 2006 as commission exec for documentaries. Prior to joining, she was director of contemporary factual at IWC Media, focusing on high-profile contemporary narrative docus and series for all the major U.K. channels.
She starts her new role with immediate effect.