×

How Can the Emmys Better Highlight Creative Arts Winners?

Sneak more crafts into the Emmycast. Or at least set a great table.

Hail the Creative Arts Emmy nominees! From “Game of Thrones” to “How I Met Your Mother,” we can’t get enough of their work.

But don’t look for them on the main Emmycast. There are far too many of them, and let’s face it, production designers and technical directors don’t draw ratings. In the past, a below-the-line category or two, chosen by lot, would be included, but that ended more than 20 years ago. The FXX telecast of the Creative Arts banquet is a consolation prize, and likely won’t attract primetime numbers.

But TV crafts now rival their bigscreen counterparts. They deserve a showcase of some kind. So here are some ideas from the Variety newsroom on how to give these artists a moment in the spotlight.

“The academy used to feature rotating below-the-line awards. I think it’s an idea worth reconsidering and perhaps reinstating – finding a way to celebrate those people who work in television without the kind of name/face recognition enjoyed by actors.” — Brian Lowry

“One way to recognize the music might be to have various nominated compositions playing in the background with a caption identifying the music. Another would be to have a small combo of session musicians do a medley of nominated main title themes.” — Steve Chagollan

“At the beginning and end of each commercial break, the telecast could put up a few seconds of footage from a Creative Arts-winning show and a shot of the winner from that category. But they’d have to bite the bullet on time; even if that adds 20 seconds per commercial break, that adds minutes over the course of the telecast.” — David S. Cohen

“If you’re not going to be on the main telecast, everything else pales by comparison. So just have the best alternative party you can have. You know how to make a winner feel appreciated? Serve great food.” — Jon Weisman

More TV

  • Emmys: 'Better Call Saul' Short Loses

    'Better Call Saul' Short Loses Emmy Nominations in Light of Category Rule Violation

    Better Call AMC: Two Emmy nominations for the network’s short-form series “Better Call Saul Employee Training: Madrigal Electromotive Security” have been pulled after it was deemed ineligible for competition. The Television Academy recently discovered that the series didn’t meet the minimum required runtime of two minutes for at least six episodes — a new stipulation [...]

  • The Boys Amazon Prime

    ‘The Boys’ Lands Early Season 2 Renewal at Amazon

    Amazon has renewed “The Boys” for a second season ahead of the show’s series premiere next week. The streamer also announced that Aya Cash will join the show in the second season. Season 1 of “The Boys” will debut on July 26. It is based on the New York Times best-selling comic of the same [...]

  • Variety Cord Cutting Placeholder Cable

    Big Blackout Looms as CBS, AT&T Go Down to Wire on Renewal Talks

    A blackout affecting CBS stations in major markets throughout the country looms as CBS and AT&T executives go down to the wire on negotiations for a retransmission consent deal covering 28 O&O stations. The sides have sparred publicly during the past few days as 11 p.m. PT Friday expiration of the previous contract approached. AT&T [...]

  • DEAR WHITE PEOPLE

    TV News Roundup: Netflix Releases Season 3 Trailer For 'Dear White People'

    In today’s TV news roundup, Netflix releases a trailer for the third season of “Dear White People,” and Disney casts Billy Campbell and Kathy Najimy in upcoming Disney Junior series, “The Rocketeer.” CASTING Billy Campbell and Kathy Najimy have joined the cast of forthcoming animated series “The Rocketeer.” The seasoned actors will voice character Kitana [...]

  • Andrew Lincoln as Rick Grimes - The

    Andrew Lincoln's ‘Walking Dead’ Movies to Be Released Only in Theaters

    The first planned movie centered on “The Walking Dead” character Rick Grimes will now run in theaters rather than on AMC. The announcement was made with a brief teaser video played at San Diego Comic-Con on Friday, with the video ending with the words “Only in Theaters.” The film will be distributed by Universal Pictures. [...]

  • Contract Placeholder Business WGA ATA Agent

    ICM Responds to WGA Packaging Lawsuit: Claims are 'Baseless' and 'Absurd'

    ICM Partners has asked a judge to dismiss the lawsuit filed against four major talent agencies by the Writers Guild of America as part of the larger war between agencies and the guild over packaging fees on TV series and movies. The guild sued ICM, CAA, WME and UTA in California state court in April, [...]

More From Our Brands

Access exclusive content