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How Can the Emmys Better Highlight Creative Arts Winners?

Sneak more crafts into the Emmycast. Or at least set a great table.

Hail the Creative Arts Emmy nominees! From “Game of Thrones” to “How I Met Your Mother,” we can’t get enough of their work.

But don’t look for them on the main Emmycast. There are far too many of them, and let’s face it, production designers and technical directors don’t draw ratings. In the past, a below-the-line category or two, chosen by lot, would be included, but that ended more than 20 years ago. The FXX telecast of the Creative Arts banquet is a consolation prize, and likely won’t attract primetime numbers.

But TV crafts now rival their bigscreen counterparts. They deserve a showcase of some kind. So here are some ideas from the Variety newsroom on how to give these artists a moment in the spotlight.

“The academy used to feature rotating below-the-line awards. I think it’s an idea worth reconsidering and perhaps reinstating – finding a way to celebrate those people who work in television without the kind of name/face recognition enjoyed by actors.” — Brian Lowry

“One way to recognize the music might be to have various nominated compositions playing in the background with a caption identifying the music. Another would be to have a small combo of session musicians do a medley of nominated main title themes.” — Steve Chagollan

“At the beginning and end of each commercial break, the telecast could put up a few seconds of footage from a Creative Arts-winning show and a shot of the winner from that category. But they’d have to bite the bullet on time; even if that adds 20 seconds per commercial break, that adds minutes over the course of the telecast.” — David S. Cohen

“If you’re not going to be on the main telecast, everything else pales by comparison. So just have the best alternative party you can have. You know how to make a winner feel appreciated? Serve great food.” — Jon Weisman

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