Ron Hayes has been upped to exec veep of on-air marketing and video creative for NBC Entertainment. Hayes has been with the Peacock since 1990.

Katie Buchanan has joined CMT as senior veep of program planning and scheduling. She was previously with Style Network.

Oxygen Media has promoted Matthew Jarecki to veepee of advertising sales. He joined Oxygen last year from Turner Broadcasting.

Amanda Rohlke has joined VariEnt, an entertainment and tech startup, as veep of production. She most recently worked for director Catherine Hardwicke as an associate producer on the upcoming pic “Plush.”

Suzette Millo has joined MundoFox as veep of content strategy. She comes to Fox’s Spanish-lingo broadcast network from Telemundo.

Fishbowl Worldwide Media has upped David Beebe to senior veep and g.m. of its digital studio. Before joining Fishbowl he was with Disney/ABC Digital Media.

BermanBraun has tapped Gunnar Wetterberg as senior exec for unscripted TV. He had been with T Group Prods. and also worked for Magical Elves.

NBCUniversal’s DailyCandy has named Alexa Wilson veep of marketing. She had been exec director of marketing for Hearst Design Group.

Fox Sports Digital has upped Pete Vlastelica to senior VP of digital. He joined the division in 2010 following Fox Sports’ acquisition of Yardbarker.

Jeffrey Thompson has joined Shout Factory as veep of digital strategy and business development. He had been a digital exec at Conde Nast Entertainment.