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It’s Party Time at Comic-Con as Hollywood Shows Off its Nerdy Side

Hollywood rolls out red carpet with star-studded events to celebrate annual fanfest

The organizers of San Diego’s Comic-Con never intended for Hollywood to steal the spotlight of its annual fanfest for all-things genre related, but it’s clear the studios and TV networks with their deep-pocketed marketing budgets are here to stay.

Along with them come the celebrities and rest of the entertainment biz — with everyone looking for a way to stay occupied outside of the crowded halls of the city’s convention center.

And that’s turned into a big opportunity for party planners. This year’s Comic-Con boasts over 35 parties being held July 17-20 (most locked down by the Hard Rock Hotel), with some so hard to get into it can be as stressful as securing a ticket to the Con or hotel room anywhere close to downtown San Diego, itself.

One of this year’s more unique events is set to be Ubisoft’s “Assassin’s Creed IV Black Flag Comic-Con Party & Showcase,” that will take place on a pirate ship, docked behind the convention center, to replicate the one seen in the game. Event will also promote Ubisoft’s “Watch_Dogs,” “Tom Clancy’s Splinter Cell Blacklist” and “Just Dance 2014.”

Three Top Tickets

While some companies host an impressive bash around the launch of a new film or TV show, Comic-Con does have its list of must-attend events each year that have consistently proved popular, boasting a strong guest list of bold face names from the big and small screens. They include:

HitFix’s Comic-Con Kick Off Party

The annual event, produced by Gregory Ellwood, co-founder and editor-in-chief of HitFix is the calm before the storm, attracting a notable gathering of bloggers, media and filmmakers on the eve of Comic-Con’s four days of panels and presentations.

Kings of Con

Umberto Gonzalez and Daniel Alter’s third annual event, held this year inside the Pussycat Doll’s Dollhouse at the Keating Hotel, stands out for its decision to go more Gotham in theme and attitude than L.A., and for random acts of cool like when Jon Favreau decided to take over as DJ.

Entertainment Weekly’s Comic-Con Celebration

Just as Hitfix starts the week, Entertainment Weekly ends Comic-Con on a high note. The magazine’s consistently proved the week’s most sought after ticket given its strong guest list of talent in town to promote their movies and TV series during the week. It’s essentially become a requirement for publicists to send their clients to, given the photo ops and chance to be included in the pub’s Comic-Con coverage. This year’s guest list includes castmembers of “Game of Thrones,” “Teen Wolf,” “True Blood,” “Agents of S.H.I.E.L.D,” “Arrow,” “The Walking Dead,” “Grimm,” “Black Sails,” “The Vampire Diaries,” “Once Upon a Time” and “The World’s End.”

“For a lot of actors and people in the industry, the EW party has become a kind of reward for making it through Comic-Con,” says Entertainment Weekly editor Jess Cagle. “It captures the spirit of Comic-Con: fun, relaxed and a little crazy. It’s a good way for us to thank the entertainers we work with all the time.”


This Year’s Party List
(at least most of them)

Tuesday (July 16)

The “Course of the Force” 2013 Closing Ceremony & Concert, 6-9 p.m.; Hard Rock Hotel

Wednesday (July 17)

HitFix’s Comic-Con Kick-Off Party with CBS Films’ “The To Do List,” 8 p.m-midnight; Hotel Solamar

Thursday (July 18)

Universal Cable Prods Cocktail Party, 5 p.m.-9 p.m.; Stingaree

“Game of Thrones” Beer Tasting, 6 p.m.-7 p.m.; Wired Lounge at Omni Hotel

DreamWorks Animation Cocktail Reception, 6-8 p.m.; Southpaw Social Club

MTV2’s Party in the Park, 7-11 p.m.; Petco Park

IGN and Focus Features’ “The World’s End” Party, 7-11 p.m.; Hard Rock Hotel’s Float Bar

eOne’s “Haven” Party, 8-10 p.m.; Sidebar

The Principato Young Cocktail Reception, 8 p.m.-10 p.m.; Rama Restaurant

The Mashable and Digitaria Party, 8 p.m.-midnight; Ultimate Skybox

Fandango, Lionsgate, Summit Party, 8:30 p.m.-12:30 a.m.; Hard Rock Hotel’s 207 Lounge

The Kings of Con Party, 9 p.m.-2 a.m.; The Keating Hotel

Boom! Studios 8th Anniversay Drink-Up, 9 p.m.; Hilton San Diego Bayfront Hotel

Machinima “Mayhem,” 9 p.m.-2 a.m.; Fluxx

“Insidious: Chapter 2” “To Go Further” Installation, 9 p.m.-2 a.m.

Friday (July 19)

Gotham Group’s Annual Comic-Con Lunch (co-sponsored with Variety), 1 p.m.-4 p.m.; Rama

WBTV Cocktail Party, 6:30 p.m.-8:30 p.m.; Hard Rock Hotel’s Float Bar

Radical Studios’s Ploom Party, 7 p.m.-10 p.m.; The Keating Hotel

Break Media Comedy Show, 8 p.m.; Dick’s Last Resort

The Con Of Darkness Party (hosted by MPI/Dark Sky Films, eOne, IFC Midnight, Dreadcentral.com, The Haunted Hotel, Femme Fatales and ShockTillYouDrop.com), 8 p.m.-11 p.m.; Voyeur Club

DC Entertainment and Warner Bros.’ 75 Years Of Superman Party, 8:30 p.m.-midnight; Hard Rock Hotel’s Float Bar

“The Walking Dead” Event, 9 p.m.-1 a.m.; Island Ave. & 2nd Ave.

Aspen Comics’ 10th Anniversay Party, 8:30-11:30 p.m.; Mission Brewery

Shifty Look Party, 8 p.m.; Hilton San Diego Gaslamp Hotel

FX and Maxim magazine Party, 9 p.m.-2 a.m.; the Andaz Hotel

Universal Pictures’s “Kick-Ass 2” Party with Playboy, 9 p.m.-1 a.m., Island and 8th Ave

Ubisoft’s “Assassin’s Creed IV Black Flag” Comic-Con Party and Showcase, 10 p.m.-2 a.m.; on board a pirate ship

Saturday (July 20)

Cocktails with the Weinstein Co and Annapurna Pictures for Wong Kar Wai’s “The Grandmaster,” 6-8 p.m.; Katsuya

NBC Digital Network Party, 7-9 p.m.; Hard Rock Hotel

20th Century Fox TV Cocktail Party, 7-9 p.m.; Bankers Hill

Arcana Comics/Ploom Arcade, 7-10 p.m.; the Keating Hotel

HBO & IMDB’s “True Blood” Party, 8 p.m.-midnight; Side Bar

The “Evil Dead” Blu-ray Party, 8 p.m.-midnight; The Commons

Geek & Sundry’s Cosplay Prom, 9 p.m.; Jolt ‘N Joes

A&E’s “Bates Motel” Party, 9 p.m-1 a.m.; 345 6th Ave

Entertainment Weekly’s Comic-Con Celebration, 9 p.m; Hard Rock Hotel’s Float Bar

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