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Hollywood Sign, Bob Barker Celebrate 90th Milestones

Town gathers to toast iconic landmark at a White Party

It was white, not orange, that was the new black on Sept. 19 as the Hollywood Chamber of Commerce toasted the 90th birthday of the Hollywood Sign with a White Party at Drai’s Hollywood in the W Hotel.

With the famed landmark in the background, city dignitaries Tom LaBonge and Mike Feuer took the stage. “The sign at 90 doesn’t look a day over 39,” joked Feuer.

Leron Gubler, president and CEO of the Hollywood Chamber pointed out that in its 90 years the sign “has withstood termites, landslides, earthquakes and whatever disasters Hollywood moviemakers have thrown at it.”

Bob Barker, a longtime Hollywood resident who lives within eyesight of the sign, was also on had to toast the sign.  Barker noted that not only were he and the sign both turning 90 this year but they had both been through numerous restorations in that time frame as well.

“I love Hollywood,” Barker continued, “I came out here in 1950 and didn’t have a job of any kind, I didn’t have a paycheck or any so-called connections. I was a ripe candidate to starve, but I survived. Why wouldn’t I love Hollywood?” He finished his off-the-cuff remarks by leading the party guests in a champagne toast and concluded by insisting he be invited to the 100th party in 2023.

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