Hollywood Sign, Bob Barker Celebrate 90th Milestones

Town gathers to toast iconic landmark at a White Party

It was white, not orange, that was the new black on Sept. 19 as the Hollywood Chamber of Commerce toasted the 90th birthday of the Hollywood Sign with a White Party at Drai’s Hollywood in the W Hotel.

With the famed landmark in the background, city dignitaries Tom LaBonge and Mike Feuer took the stage. “The sign at 90 doesn’t look a day over 39,” joked Feuer.

Leron Gubler, president and CEO of the Hollywood Chamber pointed out that in its 90 years the sign “has withstood termites, landslides, earthquakes and whatever disasters Hollywood moviemakers have thrown at it.”

Bob Barker, a longtime Hollywood resident who lives within eyesight of the sign, was also on had to toast the sign.  Barker noted that not only were he and the sign both turning 90 this year but they had both been through numerous restorations in that time frame as well.

“I love Hollywood,” Barker continued, “I came out here in 1950 and didn’t have a job of any kind, I didn’t have a paycheck or any so-called connections. I was a ripe candidate to starve, but I survived. Why wouldn’t I love Hollywood?” He finished his off-the-cuff remarks by leading the party guests in a champagne toast and concluded by insisting he be invited to the 100th party in 2023.

More Scene

  • 'The Sinner' film premiere

    Jessica Biel Closes Her Kid-Friendly Au Fudge Restaurant

    It was white, not orange, that was the new black on Sept. 19 as the Hollywood Chamber of Commerce toasted the 90th birthday of the Hollywood Sign with a White Party at Drai’s Hollywood in the W Hotel. With the famed landmark in the background, city dignitaries Tom LaBonge and Mike Feuer took the stage. […]

  • Comedy Converstion with L to R:

    Just for Laughs Festival Honors Tiffany Haddish, Hannah Gadsby, More

    It was white, not orange, that was the new black on Sept. 19 as the Hollywood Chamber of Commerce toasted the 90th birthday of the Hollywood Sign with a White Party at Drai’s Hollywood in the W Hotel. With the famed landmark in the background, city dignitaries Tom LaBonge and Mike Feuer took the stage. […]

  • Paul Krassner Memoir Illustration

    Paul Krassner on Resisting With Humor

    It was white, not orange, that was the new black on Sept. 19 as the Hollywood Chamber of Commerce toasted the 90th birthday of the Hollywood Sign with a White Party at Drai’s Hollywood in the W Hotel. With the famed landmark in the background, city dignitaries Tom LaBonge and Mike Feuer took the stage. […]

  • Just for Laughs Festival Montreal

    Just for Laughs Festival Is the Coachella of Comedy

    It was white, not orange, that was the new black on Sept. 19 as the Hollywood Chamber of Commerce toasted the 90th birthday of the Hollywood Sign with a White Party at Drai’s Hollywood in the W Hotel. With the famed landmark in the background, city dignitaries Tom LaBonge and Mike Feuer took the stage. […]

  • National Comedy Center Set To Open

    National Comedy Center Set To Open During Lucille Ball Fest

    It was white, not orange, that was the new black on Sept. 19 as the Hollywood Chamber of Commerce toasted the 90th birthday of the Hollywood Sign with a White Party at Drai’s Hollywood in the W Hotel. With the famed landmark in the background, city dignitaries Tom LaBonge and Mike Feuer took the stage. […]

  • Carter Hudson, John Singleton, Angela LewisFX's

    John Singleton on Disney-Fox Deal: 'You Gotta Let FX Be What It Is'

    It was white, not orange, that was the new black on Sept. 19 as the Hollywood Chamber of Commerce toasted the 90th birthday of the Hollywood Sign with a White Party at Drai’s Hollywood in the W Hotel. With the famed landmark in the background, city dignitaries Tom LaBonge and Mike Feuer took the stage. […]

More From Our Brands

Access exclusive content