Endemol North America closed last week with a series of exec promotions as the company, known primarily for its unscripted content, continues to forge ahead in the scripted and daytime space.

Caroline Baumgard, who joined Endemol USA in 2001, has been upped to exec VP of development, and Rob Smith, who’s spent 11 years at the shingle, has been promoted to exec veep of programming.

Pair are responsible for reality skeins including Peacock’s “Deal or No Deal” and ABC’s “Extreme Makeover: Home Edition” and “Wipeout.” Moving forward, Baumgard and Smith will continue to oversee unscripted development and on-air series, respectively.

“Caroline Baumgard and Rob Smith have been essential factors in the success of Endemol USA,” said David Goldberg, CEO of Endemol North America. “They set the bar for shaping and delivering some of network’s and cable’s most popular unscripted content. Their skill and tenacity for taking on new challenges, demonstrated with the launch of our first syndicated daytime series (‘Steve Harvey’), contributed to their elevated roles.”

Rob Day has been upped to exec VP of production. In his new post, he will continue to oversee unscripted and consult on Endemol USA’s scripted programming, which includes ABC’s “Red Widow” and AMC’s “Low Winter Sun.” The 10-year employee of Endemol joined the exec ranks at the company in 2006.

Finally, Ron Milkes has been promoted to exec veep of operations, strategy and corporate development. Milkes led the acquisition of Endemol’s auxiliary shingles including Authentic Entertainment, 51 Minds and Original Media. Milkes will continue to oversee studio investments, merges and acquisitions, biz development and strategic planning on both the digital and commercial front.