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Royal Baby: Media Ready to Deliver

William and Kate may be anxious about the birth of their baby, but it’s hard to imagine their sense of anticipation is stronger than the global media, with news outlets prepared for moment-by-moment details the minute she goes into labor (or, as they say in Britain, labour).

Sky News is one of the many news orgs that has been camping out for days in front of the Lindo Wing, the exclusive private maternity facility of St. Mary’s Hospital in Paddington, London. Sky’s royal correspondent Paul Harrison is ready to give live reports across all platforms at the moment of the royal birth.

Meanwhile, the satcaster is presenting live coverage from outside the hospital and Buckingham Palace once the Duchess is in labor.

The satcaster is running video packages ahead of the birth, including a piece from Sky’s royal commentator Alastair Bruce, regarding the protocol of how the birth will be announced.

Sky also has live presenters on The Mall (the road running up to Buckingham Palace), at the Middleton family home in Bucklebury, Berkshire and at a variety of other positions across the country.

As if that weren’t enough, pooled helicopter footage will also take place and the channel is set to offer up a raft of guests to offer commentary and analysis across all platforms. Live blog, twitter streams, reactions from around the world and image galleries will flood its website.

ITV also has a team of four at the hospital, ready to do a live report at the drop of a hat.

The private broadcaster will cover the news extensively, looking at reactions throughout Britain. Pre-cut packages are ready to air when the baby is born, such as looking at the modern monarchy and the effect of Princess Diana on the grandchild she will never meet.

Additionally, the channel will air a 30-minute Tonight docu on ITV called “Kate’s Baby Bounce: Tonight.” While Middleton has made millions for British fashion retailers with her dress choices, the program will look at how the royal baby will generate big profits for the baby industry.

Buckingham Palace has never released an official due date, but many speculated that it would be July 13. As a result, members of the global press have been waiting for days for the birth of the future King or Queen of England.

It has been more than 30 years since Princess Diana gave birth to Prince William and nearly 29 since Prince Harry (both also born in the Lindo Wing), and while media and global interest remain sky high for the arrival of the next addition to Windsor family, modern media is prepped for coverage of this royal event on the largest scale in history.

However, pubcaster BBC is keeping mum.

A spokesperson for the Beeb said it wouldn’t discuss any of its coverage plans in advance: “Of course child-birth is not risk-free so it would also seem in poor taste to give any indication of our coverage in advance.”

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