Hans Zimmer, Sony/ATV’s Production Arm Form Reality TV Music Shop

Bleeding Fingers provides custom music for unscripted fare and docus

Zimmer Sony/ATV Reality TV Music

Responding to the increasing demand for original music in reality television, which commands the majority of primetime programming across the channel spectrum, Sony/ATV Music Publishing’s production music arm Extreme Music and Oscar-winning composer Hans Zimmer have partnered to create the the Bleeding Fingers Custom Music Shop.

A brand-new facility is being built adjacent to Zimmer’s Santa Monica-based Remote Control Productions, an operation that has served as a veritable finishing school for film and TV composers, including Harry Gregson-Williams, John Powell, Steve Jablonsky, Henry Jackman and Geoff Zannelli.

The 7,500 square-foot, state-of-the-art facility won’t be open for business until Dec. 1, but Bleeding Fingers has been open for business for almost a year in what amounts to a soft launch, having worked on approximately 30 shows, including “Boston’s Finest,” “Duck Dynasty,” “Hatfield’s & McCoys: White Lightening,” “The Men Who Built America” and “Mountain Men.”

“The reality area has been the wild west for a while,” Russell Emanuel, CEO, Bleeding Fingers and Extreme Music told Variety. “There is a demand from our clients and Hans’ clients for substance behind the music that’s delivered. We’re using musicians with real studios and seasoned TV composers.”

Along with Emanuel and Zimmer, the latter’s longtime business partner Steve Kofsky, will serve as a principal in the new operation.

Although Zimmer’s roster of composers will not be on staff, per se, Emanuel says Bleeding Fingers will “leverage all of our relationships” if a client wants access to a particular talent. “Extreme and Remote Control remain independent apart from this venture but we remain synergistic.”

Emanuel says Bleeding Fingers aims to make music “that fits to the tone of the show and for the characters. We’re involved almost to the extent that a score composer would be. Our goal is to create mini-libraries for these shows that they’ve actually had some input in.

“There’s been a history in this area where’s it such a fast turnaround that the music is created in a half an hour on a laptop,” Emanuel added. “And the goal at Bleeding Fingers is to bring something more substantial — music that’s authentic.”

Bleeding Fingers’ competition includes David Vanacore Music, with such credits as “Survivor,” “The Apprentice,” “Big Brother” and “Hell’s Kitchen.” Other companies that have made waves in the space include the relatively young Jingle Punks, whose clients have included “The Voice,” “Real Housewives of Atlanta” and “Pawn Stars” since launching in 2008.