In another senior promotion in the wake of Universal Music Group’s acquisition of EMI’s labels, Pascal Negre has been upped to global head of new business at UMG.

Negre will also continue as president of Universal Music France, Italy, Middle East and Africa and as a member of UMG’s executive board. He is based in Paris and reports to UMG chairman-CEO Lucian Grainge.

In his expanded role, Negre will head the company’s global strategic growth initiatives, including partnerships, brand relationships and the exploration and development of new digital and terrestrial opportunities and business models. He will work closely with UMG International chairman-CEO Max Hole, exective vp-CFO Boyd Muir and president of global digital business Rob Wells.

Grainge said in a statement, “Pascal’s creative contributions, astute business judgment and strategic planning perspective are valued management skills for UMG. This promotion reflects his many accomplishments, but also signals the tremendous growth opportunities that we see ahead for UMG as we expand globally.”

Negre is a veteran UMG executive whose tenure dates back to the PolyGram era. He was named president of PolyGram Music in November 1994, after serving as head of Phonogram, Island and France’s Barclay Records. He previously took top promotion and press posts at CBS Records (1988-90) and BMG (1986-87). He began his career in French radio in 1981.