Universal Music Group has bolstered the staff of its new Capitol Music Group with the appointment of A&R vet Ron Fair as chief creative officer-exec VP and Ashley Burns as g.m. at Virgin Records.

Fair will head Virgin’s A&R team and will work in tandem with the marketing staff helmed by Burns. Both execs will work out of the Capitol Tower in Hollywood and report to CMG chairman-CEO Steve Barnett.

Fair, most recently a consultant to Front Line Management and president of Faircraft/Republic Records, spent much of the last decade as chairman of Geffen Records and president of A&M Records, both part of Jimmy Iovine’s UMG unit Interscope Geffen A&M.

He was previously a top A&R exec at RCA, EMI, Island and Chrysalis. Among the acts he signed, developed or produced were Christina Aguilera, the Black Eyed Peas, Mary J. Blige, Snow Patrol, Keyshia Cole, Vanessa Carlton, Queen Latifa, Lady Gaga, U2, Counting Crows, Common, Slayer and Macy Gray.

Fair has also been active on the TV front, serving as a producer/mentor on both Fox’s “American Idol” and NBC’s “The Voice” and working as a musical director for such shows as “Saturday Night Live,” “American Idol,” “The Tonight Show” and “Late Night With David Letterman.”

Burns has spent her entire career as an executive at EMI and its U.S. flagship Capitol Records, most recently as exec VP, North America, for EMI, overseeing the company’s digital, mobile and online partnerships, planning and strategy. She worked on digital campaigns for such EMI acts as Katy Perry, Coldplay, Norah Jones, Depeche Mode and Gorillaz.

She was previously senior VP of commercial development for EMI and senior VP-CFO at Capitol after being appointed VP of finance at the label in 2003.