×

Twitter Music Jukebox Plugs Into iTunes, Spotify and Rdio

Social powerhouse partners for music and artist discovery app, website

Twitter unleashed its music sampling and discovery service for public consumption Thursday, part of overarching strategy to keep tweeters engaged with the social powerhouse as a locus of entertainment content and buzz.

Twitter #music taps Twitter users’ activity to calculate most popular tracks and emerging artists. The app and website also let fans see artist profiles, follow them and tweet songs that are playing.

Songs on Twitter #music currently come via pacts with Apple’s iTunes, Spotify or Rdio. Users by default will hear previews from iTunes when exploring music in the app, while subscribers to Rdio and Spotify premium services can log in to listen to full tracks (if available). Company said it’s seeking deals with other music providers.

Twitter recently acquired We Are Hunted, the San Francisco-based startup that tracks most popular songs across the Internet and social networks. New #music service is based on the startup’s music app.

Some 96 million Americans, about 30% of the U.S. population, are expected to stream music from digital devices on a weekly basis this year, up from 85.4 million in 2012, according to eMarketer.

Social site has a similar program for video content discovery, partnering with TV programmers like ESPN and Turner Broadcasting System to promote short clips on Twitter. Company is in talks with other media companies, including NBCUniversal and Viacom, about joining the program.

Twitter #music is available as an iPhone app and on website music.twitter.com.

“Twitter and music go great together. People share and discover new songs and albums every day,” We Are Hunted founder Stephen Philips wrote in a blog post. “Many of the most-followed accounts on Twitter are musicians, and half of all users follow at least one musician.”

Privately held Twitter is expected to earn $582.8 million in global ad revenue in 2013 and will near $1 billion next year, eMarketer estimates. About 53% of company’s ad revenues will come from mobile this year, according to research firm.

Twitter gave early access to artists and music bizzers to build anticipation:

More Music

  • Puerto Rican singer Ozuna poses during

    Ozuna Joins Vin Diesel in 'Fast & Furious 9'

    Ozuna, one of Latin music’s fastest-rising stars, has signed with UTA for representation. And to kick off the relationship, the agency has landed him a role in “Fast & Furious 9.” He is also in talks to join the film’s soundtrack. Justin Lin, who directed “Fast & Furious 6,” returns to direct the ninth installment [...]

  • FrancisGotHeat

    What Does Cannabis Sound Like? 'Sticky Situation' Extracts Music From the Plant

    Snoop Dogg and Ted Chung’s Merry Jane digital media cannabis company has teamed with eOne Music to release the first-ever commercially available song composed from sounds extracted from a cannabis plant. “Sticky Situation,” by producer FrancisGotHeat (Drake, Roy Woods, Bryson Tiller) and R&B singer Anders, both from Toronto, and featuring Los Angeles-based rapper Rich The [...]

  • Warner Chappell Names Shani Gonzales Head of

    Warner Chappell Names Shani Gonzales Head of International, Executive VP of A&R

    Warner Chappell Music today announced the appointment of Shani Gonzales as Head of International, Executive Vice President of U.S., A&R. Based in New York, she will report to the company’s co-chair & CEO Guy Moot. Gonzales was most recently co-head of A&R at BMG U.S. and U.K., following stints at Epic Records and Def Jam. She [...]

  • KeshaSaks x Stonewall Inn collection launch

    Kesha Releases Trailer for ‘Debaucherous Joy’-Filled New Album ‘High Road’

    Kesha is more glittery than ever in the trailer for her new studio album, “High Road.” The eclectic clip, released Monday, heralds the coming of Kesha’s first album since 2017’s “Rainbow.” Amidst vintage clips of the American landscape and snippets of new songs, Kesha explains what to expect during a sit-down interview. “I’ve seen the [...]

More From Our Brands

Access exclusive content