Ron Spaulding, former president of indie distributor Fontana, has been named senior vice president of sales for Capitol Music Group, the company announced today.

Spaulding will be based out of the Capitol Records building in Hollywood, and will oversee field marketing staff for the newly-minted Universal Music Group affiliate, as well as implementing retail strategies and liaising with UMG’s distribution arm.

After topping Fontana for three years, Spaulding left the company when it merged with INgrooves last year. Prior to that, he served as executive vice president/general manager of Asylum and East-West Records, following stints as svp of sales for both WEA and Elektra Entertainment Group.

Spaulding called the atmosphere at Capitol “reenergized” after its reorganization under UMG, and noted that his recent experiences with Fontana were easily applicable to his new position: “The marketplace is the same regardless of the scale,” he said. “Fontana was an indie distribution company, and in a weird way (the difference here) really is just putting zeroes behind the numbers. If you have bigger or smaller records, you still go through the same process.”

New releases from Rod Stewart, 30 Seconds to Mars and Alice in Chains are among the most prominent on the label’s docket for the coming weeks.