PARIS– As the music biz rebounds, Midem, the Cannes-set international music confab, looks to boost its B2B appeal with a Global sync & brand summit, an expanded educational program and live concerts of emerging talent.
The theme of this year’s four-day event , “Back to growth? Make it sustainable” will address the music industry’s upward trend, and highlight the areas of growth, as well as the new players and economic models driving the market.
“We’re looking to provide participants with a toolbox so that they’re able to take part in this growth and keep it going,” said Bruno Crolot, who took the helm of Midem in 2010 after working as VP of digital sales and business development at Sony Music Ent. France.
Global music sales reached $16.5 billion in 2012, according to the IFPI; and recent data unveiled by the National Union of Phonographic Publishing shows that France’s music biz continued to grow during the first nine months of 2013. French music sales rose to 3.16 billion Euros, a 7.2% year-on increase. The physical market was up 8. 2% while digital ones merely went up 4.9%, still repping 30% of recorded music sales, and legal music download fell 1.3%. Meanwhile, audio sales streaming subscription rose 20.7% in France thanks to popular sites like Deezer and Spotify.
“In France we’re noting that new digital models have emerged in the last few years but they need to be confirmed. Streaming platforms are still facing some difficulties in developing their offering and branching out to pay models,” said Crolot, adding even in the U.S., digital sales on such platforms as iTunes have been down.
Midem is bowing the Global Sync and Brand Summit, a matchmaking event for labels, publishers and artists attended by ten music supervisors working in film, TV, vidgames, agencies and brands. The roaster of music supervisors includes Mamie Coleman, VP of music and production at Fox Broadcasting Company; Tim Riley, VP of music affairs at Activision Blizzard and JT Griffith, Nike’s music supervisor.
The mart is also expanding on its educational program dedicating its second edition to three different curricula: label, publishing and author/composer. The intiative was put together in partnership with Gaul’s Science Po, Spain’s Berklee College of Music. Crolot said Midem aims to export the program to overseas territories, notably Germany, Latin America and Asia.
Live music will still play a key role at the event with 80 concerts organized, while focusing on emerging talent rather than well-known artists.
“We’ve had great demand from particpants who want to promote new artists and make deals happen at Midem, which is why we’ve decided to move away from a more mainstream approach and strengthen our B2B positioning,” explained Crolot.
Virginie Sautter, concent marketing director, points out Midem will showcase musicians who have broken through in their own territories but have yet to enter the international scene.
Added Sautter, “Amy Winehouse and Charlie Winston are among the previous Midem alumn.”
Midem is also in discussions to back the second edition of Dubai Music Week, a six-week event created by Quincy Jones and dedicated to concerts and panels.
“’Dubai Music Week’ fits into our mandate to build up our presence throughout the year and expand our geographical footprint in emerging markets,” said Crolot.
Among the high profile guests expected to participate in the confab’s Visionary Talks: British star Rita Ora and Vevo prexy and CEO, Rio Caraeff, who launched Ora’s career via the promotional platform Lift; Olivier Francois, CEO and Chrysler Brand; Marc Geiger, WME’s topper of the music division, who will discuss “20 years of pain: no more fooling around;” French vet composer/producer Jean-Michael Jarre; Stephen Bryan, SVP of digital business development at Warner Music Group; and Thorsten Schliesche, SVP and general manager Europe of Napster.
Chuck D, co-founder of Public Enemy, will also be on hand to deliver a keynote addressing the use of digital technology to boost a career and reach out to audiences.
Organized by Reed Midem, the confab will take place Feb. 1-4 in Cannes.