Sony Music Entertainment chief creative officer and legendary industry exec Clive Davis will be the keynote speaker at the 2013 South By Southwest Music Conference in Austin.

Davis will speak at the Austin Convention Center on March 14. His appearance will follow the Feb. 19 publication of his new autobiography “The Soundtrack of My Life” by Simon & Schuster. (His first memoir, “Clive: Inside the Music Business,” appeared in 1976.)

Davis was formerly CEO of RCA Music Group from 2002-08. He was the founder and president of J Records (2000-02) and Arista Records (1975-2000), where he was instrumental in developing the careers of such stars as Whitney Houston, Alicia Keys, Jennifer Hudson and Patti Smith.

He made his name at CBS Records, where he rose from general counsel to president. He spearheaded the company’s move into rock, signing and developing such acts as Santana, Chicago, Big Brother & the Holding Company, Blood, Sweat & Tears, Billy Joel and Pink Floyd.

Winner of four Grammys for his production of Santana, Kelly Clarkson and Hudson, Davis received the Recording Academy’s Trustees Award in 2000 and the President’s Merit Award in 2008. He was inducted into the Rock and Roll Hall of Fame in 2000.