Beyonce rocked the music biz with the stealth release Friday via iTunes of an album of entirely new music and a collection of companion videos.

The singer is taking a mutliplatform approach to distribbing she calls a “visual album,” unleashing “Beyonce” via iTunes and partnering with Facebook to release the first part of a docu “Self-Titled” on the making of the album. The 14 tunes on the set include collaborations with such heavyweights as Justin Timberlake, Timbaland, Drake, Pharrell Williams and of course, her husband Jay Z.

The set includes 17 videos shot in Brazil, Paris, L.A., New York and Houston.

Manufacturing of the physical discs for the two-CD/DVD set from Columbia Records begins Friday.

“I didn’t want to release my music the way I’ve done it,” Beyonce said. “I am bored with that. I feel like I am able to speak directly to my fans. There’s so much that gets between the music, the artist and the fans. I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans.”