×
You will be redirected back to your article in seconds

ASCAP’s I Create Music Expo Continues to Grow

ASCAP credits confab’s growth with forward-looking panels, high-profile pros

ASCAP’s I Create Music Expo has been on a roll since its inception in 2006, rising in attendance by 5%-7% each year. Anticipating 2,000 to 2,500 Expo-goers for its latest April 18-20 installment at the Hollywood Loews, event organizers credit its success to nimbly staying on top of industry trends.

Advancing technology is building demand for music, with booming online services pushing to fill its pipelines, and emerging straight-to-fan digital distribution lowering the barrier of entry for artists.

The Expo will feature 75 exhibitors, also an uptick from last year according to organizers, and attracts songwriters, producers, composers, executives and other music creators.

“People are engaging with music in more ways than ever,” says Randy Grimmett, exec VP of membership at ASCAP. “This is an exciting time for people to hone their craft.”

Although tech muscle makes it easier to start creating music, ASCAP realizes it can still be tricky for artists to create a successful business out of their efforts.

“We’ll definitely be featuring how songwriters can use new media to their advantage, and also speak to its challenges,” says Grimmett. “You might be a young kid who is really into social media, but no one may have explained to them how to make it as a songwriter.”

Grimmett is especially pleased to present a conversation between Lionel Richie and Ne-Yo, believing the dialogue between the veteran star and the newer-generation talent will strike a chord in a fast-changing music landscape.

Another highlight is the legislative panel Securing Fair Compensation Online: How You and the U.S. Congress Can Make a Difference, featuring Reps. Marsha Blackburn (R-Tenn.) and Judy Chu (D-Calif.) and songwriter Brett James (Jesus Take the Wheel, When the Sun Goes Down). It will moderated by ASCAP president and chairman of the board Paul Williams.

“Each year we keep increasing the number of attendees because of the new elements and ideas we are adding,” says Grimmett. “The more informed people are in making a living as a songwriter, the better they’ll be served in their ASCAP membership.”

HIGHLIGHTS

April 18:

12:55 p.m.: Composer Geoff Zanelli discusses his craft.

2 p.m.: Pop princess Katy Perry sits for an onstage interview.

3:30 p.m.: Diplo and rapper Big Sean ponder the vicissitudes of the biz.

5:30: p.m.:  Lionel Richie and Ne-Yo in conversation

April 19

9:45 a.m.:  DJs RJD2 and Ken Jordan discuss longevity in the world of dance music.

11:45 a.m.:  U2 producer Steve Lillywhite conducts a master session.

2:30 p.m.:  Director Joseph Kosinski and M83’s Anthony Gonzalez on scoring “Oblivion.”

4:30 p.m.:  We Create Music panel featuring Akon, Mike Posner, others

April 20

9:45 a.m.: Variety’s Jon Burlingame moderates a master session with composer Nico Muhly.

2:15 p.m.: Helmer-star Joseph Gordon-Levitt and composer Nathan Johnson discuss the music of “Don Jon.”

2:15 p.m.: Beatmaker No I.D. presents a master session.

More Music

  • Stephen Sondheim's 'Follies' in the Works

    Stephen Sondheim's 'Follies' in the Works as a Movie From Heyday, BBC Films

    David Heyman’s Heyday Films, whose credits include “Gravity,” “Once Upon a Time in Hollywood,” “Marriage Story” and the Harry Potter and Fantastic Beasts franchises, and BBC Films have secured the film rights to Stephen Sondheim and James Goldman’s musical “Follies.” “Follies” will be adapted for the screen and directed by Dominic Cooke, a four-time Olivier [...]

  • Justin Timberlake'Trolls' film premiere, Los Angeles,

    Justin Timberlake Returns as a Performer and Producer for 'Trolls World Tour' Soundtrack

    Pop star Justin Timberlake, who earned an Oscar nomination for his contribution to the first “Trolls” movie three years ago, is returning to the franchise as the executive music producer of Dreamworks Animation’s “Trolls World Tour” soundtrack, scheduled for this March. . Assisted by Grammy and Academy Award-winning composer/producer Ludwig Göransson, Timberlake produced, wrote and [...]

  • Obit Obituary Placeholder

    Alex Berdoff, Marketing Executive at Scooter Braun's SB Projects, Dies at 31

    Alex Berdoff, a VP of marketing at SB Projects, died on Nov. 11 in New York City at the age of 31. He had been diagnosed with Ewing Sarcoma. In the six-plus years Berdoff worked at SBP, he played an integral role in devising strategic marketing campaigns for the entertainment and media company’s management roster, [...]

  • Ciara arrives at the red carpet

    Ciara to Host 2019 American Music Awards; Kesha Joins as Performer

    Ciara has been named as host of the 2019 American Music Awards, returning to the show after appearing as a performer alongside Missy Elliott on last year’s telecast. The singer is not a newcomer to hosting duties, having previously presided over the Billboard Music Awards three years ago. Prior to performing her single “Level Up” [...]

  • Wu-Tang Clan Children Form Group, 2nd

    Wu-Tang Clan Children Form Group, 2nd Generation Wu (Listen)

    Considering the Wu-Tang Clan’s sprawling membership — nine core members with a couple dozen auxiliary members — it’s not surprising that, a year after the group belatedly celebrated its 25 th anniversary, several of its offspring have formed a group called 2 nd Generation Wu. The group’s members consist of U-God’s son iNTeLL, Method Man’s son [...]

  • Randy Newman My First Time

    Randy Newman Looks Back on His Early Career and His Work for ABC's 'Peyton Place'

    “What?! My god.” This is Randy Newman’s reaction upon learning of the first time he ever appeared in the pages of Variety, back in May of 1965. That was three years before he released his first album as a singer-songwriter, at which point he began steadily accruing fans of his warped musical character sketches until [...]

More From Our Brands

Access exclusive content