ASCAP’s I Create Music Expo Continues to Grow

ASCAP credits confab’s growth with forward-looking panels, high-profile pros

ASCAP’s I Create Music Expo has been on a roll since its inception in 2006, rising in attendance by 5%-7% each year. Anticipating 2,000 to 2,500 Expo-goers for its latest April 18-20 installment at the Hollywood Loews, event organizers credit its success to nimbly staying on top of industry trends.

Advancing technology is building demand for music, with booming online services pushing to fill its pipelines, and emerging straight-to-fan digital distribution lowering the barrier of entry for artists.

The Expo will feature 75 exhibitors, also an uptick from last year according to organizers, and attracts songwriters, producers, composers, executives and other music creators.

“People are engaging with music in more ways than ever,” says Randy Grimmett, exec VP of membership at ASCAP. “This is an exciting time for people to hone their craft.”

Although tech muscle makes it easier to start creating music, ASCAP realizes it can still be tricky for artists to create a successful business out of their efforts.

“We’ll definitely be featuring how songwriters can use new media to their advantage, and also speak to its challenges,” says Grimmett. “You might be a young kid who is really into social media, but no one may have explained to them how to make it as a songwriter.”

Grimmett is especially pleased to present a conversation between Lionel Richie and Ne-Yo, believing the dialogue between the veteran star and the newer-generation talent will strike a chord in a fast-changing music landscape.

Another highlight is the legislative panel Securing Fair Compensation Online: How You and the U.S. Congress Can Make a Difference, featuring Reps. Marsha Blackburn (R-Tenn.) and Judy Chu (D-Calif.) and songwriter Brett James (Jesus Take the Wheel, When the Sun Goes Down). It will moderated by ASCAP president and chairman of the board Paul Williams.

“Each year we keep increasing the number of attendees because of the new elements and ideas we are adding,” says Grimmett. “The more informed people are in making a living as a songwriter, the better they’ll be served in their ASCAP membership.”


April 18:

12:55 p.m.: Composer Geoff Zanelli discusses his craft.

2 p.m.: Pop princess Katy Perry sits for an onstage interview.

3:30 p.m.: Diplo and rapper Big Sean ponder the vicissitudes of the biz.

5:30: p.m.:  Lionel Richie and Ne-Yo in conversation

April 19

9:45 a.m.:  DJs RJD2 and Ken Jordan discuss longevity in the world of dance music.

11:45 a.m.:  U2 producer Steve Lillywhite conducts a master session.

2:30 p.m.:  Director Joseph Kosinski and M83’s Anthony Gonzalez on scoring “Oblivion.”

4:30 p.m.:  We Create Music panel featuring Akon, Mike Posner, others

April 20

9:45 a.m.: Variety’s Jon Burlingame moderates a master session with composer Nico Muhly.

2:15 p.m.: Helmer-star Joseph Gordon-Levitt and composer Nathan Johnson discuss the music of “Don Jon.”

2:15 p.m.: Beatmaker No I.D. presents a master session.

More Music

  • A-ha!

    'A-ha: The Movie' on 'Take on Me' Band to Receive Worldwide Release (EXCLUSIVE)

    A feature documentary on Norwegian “Take On Me” singers A-ha will receive a worldwide release this November. “A-ha: The Movie,” distributed internationally by Esther van Messel’s First Hand Films, will be broadcast in theaters around the world on Nov. 26, with Germany’s Salzgeber releasing the film locally and First Hand Films handling the release in [...]

  • Rihanna

    Rihanna Pleads for Equality at NAACP Image Awards: 'Tell Your Friends to Pull Up'

    Rihanna was the recipient of the NAACP President’s Award. The honor is bestowed on an entertainer whose commitment to philanthropy is unparalleled. Rihanna, whose chosen charities include the Clara Lionel Foundation, Raising Malawi and UNICEF and was honored as Harvard’s Humanitarian of the Year in 2017, was in attendance for the NAACP Image Awards show, [...]

  • Lizzo51st Annual NAACP Image Awards, Arrivals,

    NAACP Winners 2020: The Complete List

    Lizzo was named Entertainer of the Year at the 51st NAACP Image Awards on Saturday. The singer-rapper edged out Angela Bassett, Billy Porter, Regina King and Tyler Perry for the night’s top prize. Warner Bros.’ legal drama “Just Mercy,” meanwhile, nearly swept the top film awards, taking home best motion picture, ensemble, best actor (Michael [...]

  • Yung Gravy

    Rapper Yung Gravy Brings 'Minnesota Nice' to Twin Cities: Concert Review

    There has always been a place for humor in rap, with a lineage reaching back to the Beastie Boys’ debut album or 2 Live Crew’s raunchy records in the eighties. The caveat for “funny” rap being that if you go the humorous route, you need to have your bars land right, and to do so [...]

  • BTS

    BTS Opens Up About the Past, Creativity and Inspiration for 'Map of the Soul: 7' (Watch)

    With a reported four million copies in worldwide pre-orders and their stars shining brighter than ever thanks to chart-topping albums and playing the world’s biggest stages, BTS’ just-released “Map of the Soul: 7” was sure to be a success no matter what it sounded like. But instead of resting on starpower, the record-breaking group decided [...]

  • Naim McNair Named Def Jam Senior

    Naim McNair Named Def Jam Senior VP of A&R

    In what may be the first signal of the next era of Def Jam Recordings, Naim McNair has been named senior VP of A&R at the company. The move comes just hours after it was confirmed that Paul Rosenberg, chairman and CEO of the label since January of 2018, is leaving his post at the [...]

More From Our Brands

Access exclusive content