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‘Unforgettable’ Unexceptional Sunday in Return to CBS

It's down in demos, up in total viewers from 'Big Brother'; Univision sees strong finish for novela

CBS crime drama “Unforgettable,” which the network cancelled in the spring of 2012 but later decided to relaunch as a summer series, returned to OK numbers on Sunday.

In Nielsen preliminary estimates for the night, the Poppy Montgomery-fronted “Unforgettable” averaged a 1.3 rating/4 share in adults 18-49 and 7 million viewers overall in the 9 o’clock hour — losing about 40% of the young-adult viewers who were watching “Big Brother” in the preceding hour while building sharply on the reality show among viewers 50 and older.

The last original episode of “Unforgettable” to air, the first-season finale in May 2012, averaged a 2.0 rating in 18-49.

Competitively among the Big Four broadcasters Sunday, “Unforgettable” ran second to Fox’s “Family Guy” repeats in 18-49 while winning the hour in adults 25-54 (1.7/4) and total viewers.

A 1.3 in 18-49 isn’t great, but with the exception of “Under the Dome,” also on CBS, no original drama on broadcast or basic cable has been doing better in same-night results this summer. By comparison, the Eye was averaging a mere 0.5 demo rating in the Sunday 9 p.m. hour this summer with repeats of “The Good Wife.”

CBS ordered 13 episodes of “Unforgettable” and is planning on airing eight of them this summer. The remaining five could then be held for next summer or appear at some point during the traditional September-May television season.

Elsewhere Sunday for CBS, “Big Brother” was down from its recent Sunday averages while “60 Minutes” (1.0/4 in 18-49, 8.2 million viewers overall) led its hour in demos and was the night’s most-watched program overall. And following “Unforgettable,” a repeat of “The Mentalist” at 10 p.m. did a 0.7/2 in 18-49 and 4.6 million viewers overall, up vs. last week.

Univision tied with CBS for the night’s lead in 18-49 with the grand finale of novela “Amores Verdaderos” (1.7/5 in 18-49, 4.3 million viewers overall), which was Sunday’s No. 2 broadcast in young adults.

Fox was competitive with encores of its animated comedies: “American Dad” (0.7/3 in 18-49, 1.6 million viewers overall), “The Simpsons” at 7:30 (0.9/3 in 18-49, 2.0 million viewers overall) and its regular slot (1.5/5 in 18-49, 3.0 million viewers overall), “Bob’s Burgers” (1.3/4 in 18-49, 2.6 million viewers overall) and back-to-back segs of “Family Guy” (1.5/4 in 18-49, 3.1 million viewers overall at 9 and 1.6/4 in 18-49, 3.3 million viewers overall at 9:30).

At ABC, a repeat of “America’s Funniest Home Videos” (0.8/3 in 18-49, 4.3 million viewers overall) was followed by original alternative series “Celebrity Wife Wife” (1.1/4 in 18-49, 3.0 million viewers overall) and “Whodunnit?,” both of which were up a tick week to week. Closing the night was an encore “Castle” (0.6/2 in 18-49, 2.8 million viewers overall).

NBC, which will be dominating Sundays this fall with “Sunday Night Football,” pretty much laid down again last night, airing repeats of “America’s Got Talent” (0.7/2 in 18-49, 3.1 million viewers overall) and “Law & Order: SVU” (0.7/2 in 18-49, 2.7 million viewers overall) followed by an original episode of struggling new drama “Crossing the Lines” (0.5/2 in 18-49, 2.9 million viewers overall).

Preliminary 18-49 averages for the night: CBS and Univision, 1.3/4; Fox, 1.2/4; ABC, 0.9/3; Telemundo, 0.8/3; NBC, 0.7/2.

In total viewers: CBS, 6.7 million; ABC and Univision, 3.3 million; NBC, 3.0 million; Fox, 2.6 million; Telemundo, 2.1 million.

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