Scott Boute relaunching firm as SERGE PR

Company's clients include Daniel Radcliffe, Dallas Roberts

Scott Boute Publicity is relaunching this month as SERGE PR.

Founded in 2009, the company’s client list includes Daniel Radcliffe, Dallas Roberts (“The Walking Dead”), director John Krokidas (“Kill Your Darlings”) and Andy Mientus (“Smash”).

The name change, according to owner/founder Scott Boute, reflects the growth of the young PR house, an expanding slate of personal publicity clients as well as the addition of an interactive marketing arm for film, TV and Broadway.

“The growth is wonderfully exciting,” Boute tells Variety.

Boute, who recently launched the company’s digital arm with former Warner Bros. Pictures colleague Darren Olcsvary, previously worked at Fox Broadcasting in New York and LA. He also spearheaded “The View” campaign during a stint at ABC Daytime Media Relations.

SERGE PR is based out of New York.