‘Wicked’ Flies to New Broadway Press Agency

Four Broadway flacks land at recently-launched praisery Polk and Co., bringing shows including 'Wicked' and 'Rocky' with them

'Wicked' Flies New Broadway Press Agency

A team of four Broadway publicists will join agency Polk and Co. in the wake of the shuttering of the Hartman Group, the firm led by one of the Rialto’s veteran press agents.

The quartet of execs — Tom D’Ambrosio, Wayne Wolfe, Frances White and Colgan McNeil — bring shows with them including “Wicked” and “Rocky,” which were on the hunt for a new agency after industry vet Michael Hartman announced the imminent closing of his eponymous company.

The expansion is a major step for Polk and Co., the new firm launched earlier this year by Matt Polk, a former publicist at Boneau/Bryan-Brown — which, with the Hartman Group, has long been considered one of the two big fish in the relatively small pond of Broadway publicity.

The addition of “Wicked,” represented for the last several years by D’Ambrosio and White, brings one of the Rialto’s top grossers under the Polk and Co. roof, along with “If/Then,” the upcoming musical from “Wicked” producer David Stone. Tuner “Rocky,” which hopes to parlay its high-profile name and a technologically elaborate staging into big-time box office sales, also makes the shift to Polk, as does spring play outing “The Velocity of Autumn” and Off Broadway’s Second Stage Theater, all former Hartman clients.

Polk and Co. already reps the Roundabout Theater Company, one of Gotham’s largest nonprofits, as well as upcoming Broadway plays “Of Mice and Men” (starring James Franco) and “Bronx Bombers,” plus current Off Broadway buzzmagnet “Buyer and Cellar.” The former Hartman execs will start their new gigs at the company Jan. 6.