Il Divo, the popular four-member classical-pop group, will tubthump the act’s latest album, the Broadway-themed “A Musical Affair,” with a brief run of Rialto concerts set for the Marquis Theater in November.
The group become the latest to play a Broadway concert engagement, a genre that has proven notably successful in recent years with strong sales logged last season at “Manilow on Broadway,” “Frankie Valli and the Four Seasons on Broadway” and “The Rascals: Once Upon a Dream.”
For Il Divo, the stint seems to rep a natural move for a group likely to appeal to the older female demo that tends to buy the majority of Rialto tickets, especially when the event is tied to an album that has a clear link to Main Stem classics. The album includes familiar showtunes such as “Some Enchanted Evening” (from “South Pacific”), “Bring Him Home” (“Les Miserables”), “Tonight” (“West Side Story”) and “Music of the Night” (“The Phantom of the Opera”). Appearing in duets on the album are Barbara Streisand and legit faves including Kristin Chenoweth, Heather Headley and Michael Ball.
For Broadway theater owners, a limited concert run for a band with a strong fan base can rep a low-cost, potentially profitable way to fill in booking holes at Rialto venues. The Marquis was most recently home to the revival of “Jekyll and Hyde,” which shuttered in May after about a truncated run of about six weeks.
“Il Divo — A Musical Affair: The Greatest Songs of Broadway Live” runs Nov. 7-13, with Headley on board to appear as a guest artists during the entire run.