Broadway box office slipped in the wake of Memorial Day weekend, with most shows on the boards reporting declines for the first week of the 2013-14 season.
With overall attendance down, it helped to be one of the Main Stem’s hot young things, with “Motown” ($1,354,876), “Lucky Guy” ($1,343,042), “Kinky Boots” ($1,340,238) and “Matilda” ($1,157,633) — three of which are high-profile Tony contenders — among the handful of shows to play to consistently sold-out houses.
The productions that draw heavily on tourist and family auds took the largest hits of the frame, including new outings “Cinderella” (falling out the millionaires’ club to $895,419) and “Annie” ($800,490) as well as longrunner “Chicago” ($551,330) and out-of-towner magnet “Spider-Man: Turn Off the Dark” ($1,040,596). Plays such as “Vanya and Sonia and Masha and Spike” ($524,082), “The Nance” ($439,070) and “The Trip to Bountiful” ($415,088) also dipped in both sales and attendance.
Box office often takes somewhat of a breather around this time, with the post-Memorial Day weeks softening before the upswing of summer tourism and the publicity boost of the Tonys send B.O. bouncing back uphill.
Sales last week downshifted by about $2.25 million to $23,307,202 for 27 shows on the boards. Attendance dropped to 223,090, off about 7% from the 240,878 posted the prior sesh. It’s also a notable downgrade from the 257,495 logged last week at this time, but there were a whopping 36 shows running at that time vs. the current crop of 27.
A single show, nonprofit outing “The Big Knife” ($256,480), closed last week, which will shrink the pool of titles to benefit from upcoming high-summer sales to 26 — at least until Broadway’s July openers, “Forever Tango” and “Let It Be,” start perfs.