Broadway’s Nederlander Org has teamed with Estefan Enterprises to develop a Main Stem musical based on the lives and careers of Gloria and Emilio Estefan.

Nederlander, the producing and presenting org that owns nine Rialto houses, will produce the new show with executive producer Bernie Yuman, also the producer and manager of Siegfried and Roy’s long-running Vegas show. Most other details of the brewing project, including creative team and timeline, have yet to be determined.

Performer Gloria Estefan is well-known for hit tunes including “Conga,” “Rhythm is Gonna Get You” and “1-2-3,” while her musician-producer husband has played a role in the music career of his wife as well as of Ricky Martin, Jennifer Lopez, Marc Anthony and Shakira, among others. Both were born in Cuba and emigrated to Miami before hitting it big.

The Estefan project is not the first to see the Nederlanders exploring the legit potential of pop music, with the company having tapped the theatrical rights to Michael Jackson’s “Thriller” in 2009. That move has yet to bear fruit.

The incipient musical also reps the latest step in Broadway’s growing awareness of the potential of Latino auds. The recently shuttered Ricky Martin topliner “Evita,” which played at the Nederlanders’ Marquis Theater, regularly posted million-dollar weeks thanks in part to Martin’s worldwide fan base, particularly in Latin America, and last year the Broadway League launched  the Viva Broadway initiative aimed at making inroads with the Latin community.