×
You will be redirected back to your article in seconds

Broadway Box Office: Sales Hold Tight Before Back-to-School Dip

Tony winners 'Kinky Boots,' 'Matilda' and 'Trip to Bountiful' post best-yet figures

Broadway box office held steady for the final week of summer 2013, keeping a tight grip on holiday-weekend sales ahead of a post-Labor Day sesh that traditionally sees sales slump.

There were both gains and declines at individual titles all along the Street, with none of the shifts proving terribly noteworthy. Among the productions to rise last week were “Kinky Boots” ($1,683,060) and “Matilda” ($1,335,417), each benefiting from awards-season success to post best-yet numbers, while Beatles revue “Let It Be” ($385,586) wrapped up its disappointing, abbreviated run with one of the largest bumps of the week. “First Date” ($464,602), the Zachary Levi starrer that opened last month, also hit its highest tally so far.

Recent Main Stem addition “Romeo and Juliet” ($489,143 for seven previews), starring Orlando Bloom, went up to seven perfs (after an initial frame of two previews) and came away with fair-to-middling B.O. for a star-driven play revival. In the show’s defense, it was likely difficult last week for a play to attract the attention of the tourist crowds that are usually drawn to flashier musical offerings. But that didn’t stop the revival of “The Trip to Bountiful” ($565,669) — another title that scored Tony-season love earlier this year, thanks to a high-profile thesping win for star Cicely Tyson — from posting its best numbers so far.

Individual declines, at productions including longrunners “The Phantom of the Opera” ($958,454) and “Mamma Mia!” ($773,583), were nothing to write home about, although for the second week in a row, “Spider-Man: Turn Off the Dark” ($969,849) came in below the $1 million mark — notably early, for a large-scale tuner with proven tourist appeal.

In an indication that overall Rialto sales had begun to slow in advance of Labor Day, only six shows topped $1 million; as many as 11 hit the same mark in more robust frames earlier this summer. “Pippin” ($990,567), for instance, dropped out of the millionaires’ club for the first time in weeks, although that revival was still going strong for a show in one of the Main Stem’s smaller houses.

Otherwise the Top 10 looked familiar, with “The Lion King” ($1,818,423) leading the way ahead of “The Book of Mormon” ($1,745,146) and “Wicked” ($1,692,789), while “Motown” ($1,428,092) remained formidable as well.

Overall Broadway cume fell by about $100,000 to $20.5 million for 23 shows on the boards. Attendance ticked up, very slightly, to 199,212.

The week ending Sept. 1 will likely be a last hurrah before the back-to-school drop that tends to hit Broadway after Labor Day, a slide often exacerbated by the Jewish holiday that falls at the end of this week. Whether struggling new musical “Soul Doctor” ($171,977), about a folk-singing rabbi, will get a Rosh Hashannah-weekend boost remains to be seen.

More Legit

  • Sophia Anne Caruso and Alex Brightman'Beetlejuice'

    'Beetlejuice' Musical Team Hopes to Attract New Audiences to Broadway

    In the new Broadway adaptation of Tim Burton’s 1988 cult classic film “Beetlejuice,” teenager Lydia takes center-stage alongside the titular gut-busting demon (Alex Brightman) to reflect the famed goth girl’s journey through Beetlejuice’s funhouse of death and disaster. “I think so many people connect to “Beetlejuice” because it’s a story of outsiders, Lydia being the center of [...]

  • Beetlejuice review

    Broadway Review: 'Beetlejuice'

    “Such a bold departure from the original source material!” wisecracks the odd-looking fellow sitting on a coffin at the start of the Broadway musical “Beetlejuice.” The weird, nasty and outrageous title character is talking about a short lament just sung by a sad teen at her mother’s gravesite, as he breaks the fourth wall (“Holy [...]

  • Playwright Mark Medoff author of "Children

    Mark Medoff, 'Children of a Lesser God' Playwright, Dies at 79

    Mark Medoff, the playwright who wrote Tony Award-winning play “Children of a Lesser God,” died Tuesday in Las Cruces, N.M. He was 79. His daughter Jessica Medoff Bunchman posted news of his death on Facebook, and the Las Cruces Sun-News attributed the cause to cancer. “Children of a Lesser God” starred John Rubinstein and Phyllis Frelich [...]

  • Ink review

    Broadway Review: 'Ink' With Jonny Lee Miller

    Garish, lurid and brash, “Ink,” the British import now on Broadway in a Manhattan Theatre Club production, is the theatrical equivalent of its subject, the UK’s Daily Sun — the newspaper that reshaped British journalism and propelled Rupert Murdoch’s ascent to media mogul. Like the tabloid, it feels unsubstantial, rushed and icky. You can’t say [...]

  • All My Sons review

    London Theater Review: 'All My Sons' With Sally Field, Bill Pullman

    If “All My Sons” is showing its age, it sure shows no signs of abating. Just days after a major revival opened on Broadway, moving Annette Bening and Tracy Letts into the Tony zone, up the play pops in London. The Old Vic has arguably secured the starrier cast, too: Bill Pullman and Sally Field [...]

  • Tootsie review

    Broadway Review: 'Tootsie'

    The new Broadway adaptation of “Tootsie” is old-fashioned and proud of it — and it’s a surefire crowd-pleaser, in this musical spin on the 1982 film comedy with Santino Fontana in the Dustin Hoffman role. Robert Horn (book) and Tony-winner David Yazbek (score) have a high old time poking fun at theatrical rituals — the [...]

More From Our Brands

Access exclusive content