×

Yabba Dabba WWE! Cena, McMahon Set For Flintstones Movie

John Cena, CM Punk, Vince McMahon to star in animated Flintstones movie, out in 2015

The wrestlers of WWE are going back in time to Bedrock.

WWE Studios has teamed with Warner Bros. to co-produce a “Flintstones” animated movie that will be released direct-to-homevideo platforms in early 2015.

Toon will feature Vince McMahon, John Cena, CM Punk and other stars on WWE’s talent roster as themselves – with a Flintstones twist (Vince McMagma, John Cenastone, CM Punkrock – as Fred, Barney and friends attend the first WWE main event.

SEE ALSO: WWE’s Promo Mania

The film will be produced by Warner Bros. Animation and WWE Studios.

Warner Home Video will distrib the film across all home video platforms, with WWE promoting the pic cross its own TV shows, magazine, websites and live events.

The Flintstones” becomes the second animated co-production between the companies after they announced an animated “Scooby-Doo” film that will feature WWE’s stars in a new mystery when it’s released in March, just before “WrestleMania 30.”

Deal to co-produce a “Flintstones” film also extends an ongoing joke involving John Cena over the last several years.

Given Cena’s decision to build a brand around wearing brightly colored T-shirts and hats, he was called “fruity pebbles” as an insult during a feud with Dwayne “The Rock” Johnson.

But WWE embraced the term and brokered an endorsement deal with Post Cereals that put Cena on boxes of Fruity Pebbles and Cocoa Pebbles — even replacing Fred Flintstone — to promote “WrestleMania” and other pay-per-views over the last two years. Cena also has been shown backstage eating bowls of Fruity Pebbles during shows as part of the promo.

The cereal, introduced in 1971, features characters from “The Flintstones” and is the oldest cereal brand based on characters from a TV series or movie.

The Flintstones also enable WWE to expand its efforts to build its family audience. It’s also tag teamed with Saban to produce “WWE Saturday Morning Slam,” a Saturday morning series that’s been airing on the Vortexx block of kids shows on the CW. WWE also will co-produce the TV movie “Christmas Bounty,” with ABC Family, to air during its “25 Days of Christmas” programming block this winter.

“WWE is family-friendly entertainment, so partnering with Warner Bros. on a Flintstones-WWE project was a natural extension of our ‘Scooby-Doo’ deal,” said Michael Luisi, president, WWE Studios. “This new, animated feature allows us to showcase our brand with young fans and loyal Flintstones enthusiasts alike.”

SEE ALSO: WWE Film Slates Shows Softer Side

And for Warner Bros., a pair up with WWE enables the studio to build some buzz around its aging “Flintstones” brand the way it’s been able to continue its “Scooby-Doo” series through new sequels and spinoffs over the years.

“Warner Bros. is thrilled to continue our partnership with WWE Studios as we begin production of the latest ‘Flintstones’ animated feature,” said Jeff Brown, executive VP and general manager, TV, Warner Home Video. “Our recent production collaborations have proven successful and we have the utmost confidence that the latest tag team between the WWE Superstars and The Flintstones will deliver the same results.”

Popular on Variety

More Biz

  • Mass Appeal and Universal Launch Hip-Hop

    Nas, Mass Appeal and Universal Music Launch Hip-Hop Label in India, Sign Divine

    Mass Appeal and Universal Music Group today announced the launch of Mass Appeal India – a new label dedicated to amplifying India’s burgeoning hip-hop culture on a global scale. The new label’s operations will be based Universal Music India’s headquarters in Mumbai and will function as a multi-channel partnership between the two companies. According to the announcement, Mass Appeal India will sign and [...]

  • Harvey Weinstein, center, arrives to court

    Weinstein's Attorneys Seek to Move Trial to Long Island or Albany

    Harvey Weinstein’s attorneys want his rape trial moved to Long Island or Albany, citing the “circus-like atmosphere” surrounding the courthouse in Manhattan. Weinstein is set to go on trial on Sept. 9 on five charges of rape and sexual assault. The disgraced producer faces a potential life term if convicted. In a motion to the [...]

  • Edge, left, Adam Clayton, and Bono

    New York’s PlayStation Theater to Close (EXCLUSIVE)

    New York’s PlayStation Theater, a 2,100-capacity venue located in Times Square and operated by Bowery Presents, will close at the end of 2019, a source close to the situation tells Variety. The venue will close with a New Year’s series of shows from the Disco Biscuits. The theater, which is located two stories beneath the [...]

  • Courtesy of Earwolf

    How Lauren Lapkus Tossed the Script and Created a Podcasting Hit

    Lauren Lapkus has tossed the script on what makes most podcasts a hit. At a time when many of the most downloaded shows are true crime investigations or celebrity interviews, she’s doing something entirely different on each episode of “With Special Guest Lauren Lapkus.” Each hour-long installment is a free-wheeling, completely improvised ride. One show [...]

  • WWE NXT

    WWE's 'NXT' Moves to USA Network as Wrestling Competition Heats Up

    WWE has struck a deal to move its “NXT” franchise focusing on rising stars to USA Network starting next month. “NXT” will shift to USA from the WWE Network subscription streaming service as of Sept. 18. The deal comes as USA is about to lose WWE’s “SmackDown” showcase to Fox starting in October. USA is [...]

  • Shazam

    Apple Music Launches 'Shazam Discovery' Chart, Focused on New Artists

    Apple Music today launched the “Shazam Discovery Top 50,” a weekly, global ranking of 50 artists that it describes as “on the move and trending” — in other words, new and emerging artists. While the company wouldn’t say much specifically about how the chart is tabulated, it uses “Shazam’s proprietary algorithms [to offer] a unique predictive view [...]

More From Our Brands

Access exclusive content