Highlighted by a new trailer for “Man of Steel,” Warner Bros. offered exhibitors a straightforward look at its potentially powerful summer that includes tentpoles “The Great Gatsby,” “The Hangover 3” and “Pacific Rim.”
The “Man of Steel” trailer debuted at Tuesday afternoon’s one-hour event and was introduced by director Zack Snyder, who said of the Superman character, “He is the greatest superhero.”
The studio did not bring “Man of Steel” star Henry Cavill — or any other thesps — to the event. The trailer included shots of Russell Crowe on the planet Krypton, followed by a childhood crash, several sequences of Cavill flying and a concluding scene with Amy Adams as Lois Lane asking Cavill what the “S” on his costume stood for.
“In my world, it means hope,” Cavill responded.
Snyder noted that the trailer will be attached to “Oblivion” when it opens Friday. He also pointed out that the film is not shot digitally, adding, “We shot the movie on film – and it’s sad I have to say that — because I wanted to movie to be a big movie experience.”
The studio’s distribution chiefs Dan Fellman and Veronika Kwan-Vandenberg opened the presentation by reminding exhibitors that Warner Bros. took in $4.33 billion worldwide last year — marking the fourth consecutive year that it had topped the $4 billion mark. “At Warner Bros., we work with a global focus,” Kwan-Vandenberg added.
Warner Bros. Pictures Group president Jeff Robinov then started introducing the summer films with “The Great Gatsby” along with a taped message from director Baz Luhrmann, who said he’s continuing to tweak the footage prior to the May 10 launch.
Robinov then introduced “Hangover 3” director Todd Phillips by saying, “Believe it or not, there was a time when a hangover was not considered such a great thing.”
The two “Hangover” films have grossed over $1 billion worldwide. The third opens May 24.
Phillips amused the crowd by telling a story about his mother being unimpressed by his career, noting that he had flown her in for the premiere of “Road Trip” and asked her what she thought after the screening. “Your sister’s a doctor,” was the reply.
Guillermo del Toro (pictured above) took the stage to introduce “Pacific Rim,” which opens July 12, and said he’s been overwhelmed by the project. “The movie comes out from the deepest part of my being that is full of love — the 12-year-old kid who is in love with giant monsters,” he added.
The event also included footage from haunted house tale “The Conjuring”; Noam Murro’s “300: Rise of an Empire”; comedy “We’re the Millers,” starring Jennifer Aniston as a stripper; space adventure “Gravity,” and Alcon’s “Prisoners,” which is still in production.
“The Hobbit” director Peter Jackson also appeared in a video with a few brief clips from the “Desolation of Smaug” with Evangeline Lilly and Orlando Bloom appearing.
Jackson’s matter-of-fact presentation was in sharp contrast with last year’s CinemaCon event when WB’s presentation — including 10 minutes of “The Hobbit: An Unexpected Journey” — generated a mixed reaction over the pic’s 48 frames-per-second format.