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Venice Film Festival: Italy Courts Sino Market With Treaty

Producers launch Beijing office while government gets behind export efforts

Italy is stepping up overtures toward the Chinese film and TV industries, with the Venice Film Market poised to play a potentially pivotal role. This summer, the Italian government quietly set up an entity dedicated to making China “a propulsive market for us,” said Venice Days topper Giorgio Gosetti, who is also the new venture’s coordinator.

In July, Gosetti and a delegation, headed by Riccardo Tozzi, president of Anica, the Italo motion picture association, traveled to Beijing where the org has set up a networking office.

The Italo delegation presented Chinese officials with details of the co-production treaty inked between Italy and China in December 2012 that needs final ratification by the Chinese to go into effect. Gosetti has high hopes this will happen by year’s end.

“The goal is very simple: We want to increase co-production opportunities between the Chinese and Italian film industries, streamline promotional efforts for product going both ways, and favor sales when possible,” he said.

Meanwhile, a large Chinese contingent is attending the VFM, including reps from both the Beijing and Shanghai film fests, state broadcaster CCTV and distributors.

Today the Beijing Intl. Film Festival and talent agency ECI, which is based in Beijing and has offices in Los Angeles and Paris, is hosting a party at the Hotel Danieli to be attended by Zhao Zhiyong, executive deputy secretary general of the organizing committee of the Beijing festival, and Vincent Fischer, CEO of ECI.

Over the next few days, Gosetti and Tozzi will meet Chinese execs to pitch a package of Italian movies for TV broadcast and titles have been picked by Italo film exporters org Unefa for possible distribution in China.

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