The Minions are making more moolah for Universal Pictures, with “Despicable Me 2” shattering sales records for an animated title, earning $80 million across all home entertainment platforms in a week.
Illumination Entertainment’s “Despicable Me” held the previous record.
The sequel moved 4.5 million units, outselling all animated titles released on Blu-ray and DVD over the past three years and marks the highest sales figures for any animated Blu-ray title in its opening week. It also set a new first week digital sales record.
Universal-parent Comcast already had touted that “Despicable Me 2” was the top-selling film on its early electronic sell-through service, the Xfinity TV Store, which offers up movies for purchase several weeks ahead of their release on disc.
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With studios looking to tout their homevideo results any way they can, “Despicable Me 2” shows that the family market is still robust for Hollywood’s majors. Release of the toon shortly before the holidays naturally helped.
Popularity of the film isn’t surprising after it earned more than $918 million at the worldwide box office.
Universal Studios Home Entertainment has released “Despicable Me 2” on Blu-ray, Blu-ray 3D Combo Packs, DVD and Digital HD.
“Chris Meledandri and his team at Illumination have made ‘Despicable Me 2′ part of what has become one of the most beloved and inspired film franchises of our generation,” said Craig Kornblau, president, Universal Studios Home Entertainment. “’Despicable Me 2’s’ astonishing results across both packaged media and digital underscores the resounding demand among consumers of all ages to have instant access to the film anytime, anywhere and cements it as one of the greatest must-own movies ever.”