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Toronto: Jimi Hendrix Biopic, Starring Andre Benjamin, Getting North American Deal

Project set in 1966 London

Open Road and XLrator Media have closed a deal for North American rights “All Is By My Side,” the Jimi Hendrix biopic starring Andre Benjamin.

“All Is By My Side,” written and directed by John Ridley, premiered Saturday at the Toronto Film Festival. CAA was selling domestic rights at Toronto while Content was selling international markets.

Project was created by Ridley after he discovered the Hendrix song “Sending My Love to Linda,” about fashion model Linda Keith, who heard Hendrix perform in London in 1966 and played a key role in encouraging his career.

Ridley, whose writing credits include “Red Tails” and “Three Kings,” did a 2010 show about “Sending My Love to Linda” for National Public Radio and then decided to do the feature independently.

Benjamin learned to play the guitar like Hendrix — left handed with a right-hand guitar strung upside down — to boost the authenticity of the film, which is set in 1966 London but shot in Dublin last year.

Producers include Sean McKittrick, Jeff Culotta, Danny Bramson, Brandon Freeman, Anthony Burns, Tristen Orpen Lynch and Nigel Thomas. The deal was first reported by the Deadline.com site

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