Box Office: ‘This Is the End’ Marks Solid Beginning With $2.2 Million

Sony apocalyptic comedy is expected to gross $30 mil-plus in five days

A solid $2.2 million late-night gross Wednesday is just the beginning for Sony’s “This Is the End,” which expands today nationwide ahead of Warner Bros.’ Friday launch of superhero behemoth “Man of Steel.”

This Is the End,” which screened at 2,000-plus late-night locations, is expected to gross in the mid-to-high $30 millions in five days, a sturdy start for the $32 million-budgeted apocalyptic ensemble comedy.

Meanwhile, “Man of Steel” should land on either side of $100 million from Friday to Sunday.

Read Our “Man of Steel” Review

Sony is using “Now You See Me” as a comparison for the “This Is the End” late-night gross; the Lionsgate-Summit pic earned $1.5 million starting at 7 p.m. on June 20, which translated to a better-than-expected $19 million opening three-day gross.

This Is the End,” which marks the directorial debuts for Seth Rogen and producing partner Evan Goldberg, is a “Where’s Waldo” of comedy stars playing themselves, including Rogen, Jay Baruchel, Jonah Hill, Danny McBride, James Franco, Craig Robinson and Michael Cera. The pic begins its overseas roll out starting next weekend in the U.K.

Sony expands the film today to 3,055 domestic playdates. “Man of Steel” will open at 4,200-plus locations.

Popular on Variety

More Film

  • Inside an Inox Leisure multiplex in

    India's Inox Multiplex Chain Reveals Ambitious Growth Plans

    Indian multiplex chain Inox Leisure has revealed ambitious plans to more than double its existing screen capacity of 600. The company is planning to add 900 more screens across the country over the next decade. “That’s the realistic answer, but my desire is to do it over the next five years,” Siddharth Jain, director, Inox [...]

  • Joker

    Why 'Joker' Is About All of Us (Column)

    Take a look at the photo above. It’s the most poetic image to have emerged from Todd Phillips’ “Joker,” and the reason I say “poetic” isn’t just because the shot has that caught-in-action indelible vibe of a quintessential movie poster: graphic, hauntingly composed, a bit shocking (at least, the first time you see it). It’s [...]

  • Angelina Jolie is Maleficent in Disney’s

    'Maleficent: Mistress of Evil' Rules International Box Office With $117 Million

    Though Disney’s “Maleficent: Mistress of Evil” stumbled at the domestic box office, the Angelina Jolie-led sequel enjoyed a far stronger start overseas. The follow-up to 2014’s fantasy adventure inspired by the “Sleeping Beauty” villain took off with $117 million from 56 international markets. In North America, “Maleficent: Mistress of Evil” debuted with a meager $36 [...]

  • Angelina Jolie is Maleficent in Disney’s

    Box Office: 'Maleficent: Mistress of Evil' Dominates With Soft $36 Million

    Five years after Angelina Jolie’s “Maleficent” cast a spell over the box office, the villainous enchantress has returned to the top of domestic charts. Disney’s “Maleficent: Mistress of Evil,” a sequel to 2014’s fantasy adventure based on the “Sleeping Beauty” sorceress, flew lower than the original and debuted to a disappointing $36 million from 2,790 [...]

  • MIA Wrap

    Rome MIA Market Wraps With Stronger U.S. Presence, Boosts Italy's Industry Standing

    Rome’s MIA market for TV series, feature films and documentaries wrapped positively Sunday with organizers boasting a bump in attendance just as some 2,500 executives departed in an upbeat mood after four days of dealmaking and presentations of mostly European fresh product, which elevated Italy’s global standing in the industry, especially within the TV sector. [...]

  • Film Republic Adds Further Sales for

    Film Republic Inks Further Deals for 'God of the Piano' (EXCLUSIVE)

    Sales agent Film Republic has closed further territory sales on “God of the Piano.” Film Movement previously picked up North American rights to the film, as reported exclusively by Variety. Mont Blanc Cinema has taken the rights for Argentina, Chile, Uruguay and Paraguay. Limelight Distribution is looking after the Australian and New Zealand releases, Hualu [...]

More From Our Brands

Access exclusive content