Commercials offer directors quick jobs between films, and some filmmakers even view them as a challenge: How to tell a full story in a matter of seconds. “The Wolverine” helmer James Mangold proved this when he directed a 2009 spot for Fidelity. But he’s far from being the only one who’s gone down that road. Here are some recent examples.
http://youtu.be/U7atn5Zj5hY James Mangold – Fidelity
Two years after he directed 2007’s Russell Crowe-Christian Bale starrer “3:10 to Yuma,” Mangold went behind the camera to promote investment company Fidelity relaunched advertising and marketing campaign. “I liked the appealing combination of human feelings, characters and effects,” Mangold said at the time. “It’s a metaphor for people’s financial anxieties. It’s a smart campaign, not preachy, that addresses financial concerns and connects with people. Not your typical financial spot.”
http://www.youtube.com/watch?v=eGGoKl_Jfik Darren Aronofsky – Kohl’s
After “Black Swan,” Aronofsky directed a decidedly different kind of dancing project. This 2012 Kohl’s commercial features Jennifer Lopez in four different outfit changes and singing a flashy number called “I’ve Got the Music in Me.” Aronofsky is currently in post-production on Bible epic “Noah” for Paramount.
Joseph Eric Rice, a talent agent who headed JR Talent Group, died unexpectedly at his home in Laguna Beach, Calif. He was 61. Rice headed his own talent agency based in Studio City where he primary handled actors. Earlier in his career, he headed the theatrical department at Abrams Artists Agency. Rice was born in [...]
CANNES — Veteran U.K. film industry investor Terry Back has joined ACF investment bank as chairman. ACF, headed by CEO Thomas Dey, has been at the forefront of the M&A activity around independent TV and film production outfits, mostly in the unscripted TV arena. ACF is in the midst of expanding its activities in the [...]
The global import-export strategies of the U.S. majors are in flux as the world’s major content companies gather this week in Cannes for the annual Mipcom market and conference. Disney, WarnerMedia and the other handful of media conglomerates that control the vast majority of the U.S. market are in the midst of a radical transition [...]
Jane Fonda was arrested on Friday in Washington, D.C. during a climate change protest, Variety has confirmed. “Today, the United States Capitol Police arrested 16 individuals for unlawfully demonstrating on the East Front of the U.S. Capitol,” Capitol Police communications director Eva Malecki said in a statement to Variety. She added that all were charged with crowding, [...]
A wind-whipped wildfire has spread across parts of the San Fernando Valley north of Los Angeles and forced evacuations, threatened thousands of homes and closed parts of five major freeways. The Saddleridge fire has prompted mandatory evacuations affecting about 100,000 people between Porter Ranch, Granada Hills and Sylmar. Mandatory evacuations have been called for about [...]
Howard University and Amazon Studios have teamed to launch Howard Entertainment, a two-semester program based in Los Angeles that offers Howard students the ability to take courses, network with Amazon industry partners and gain work experience in the entertainment industry. The inaugural program will begin January. The curriculum and immersive experiences will start with academic [...]
The Prince Estate strongly criticized the Trump campaign for playing “Purple Rain” at a Minneapolis rally in which the president made multiple aggressive and juvenile comments about Democratic leaders, Bruce Springsteen, Beyonce and Jay-Z. In a statement posted on social media, the Estate wrote, “President Trump played Prince’s ‘Purple Rain’ tonight at a campaign event [...]