Commercials offer directors quick jobs between films, and some filmmakers even view them as a challenge: How to tell a full story in a matter of seconds. “The Wolverine” helmer James Mangold proved this when he directed a 2009 spot for Fidelity. But he’s far from being the only one who’s gone down that road. Here are some recent examples.
http://youtu.be/U7atn5Zj5hY James Mangold – Fidelity
Two years after he directed 2007’s Russell Crowe-Christian Bale starrer “3:10 to Yuma,” Mangold went behind the camera to promote investment company Fidelity relaunched advertising and marketing campaign. “I liked the appealing combination of human feelings, characters and effects,” Mangold said at the time. “It’s a metaphor for people’s financial anxieties. It’s a smart campaign, not preachy, that addresses financial concerns and connects with people. Not your typical financial spot.”
http://www.youtube.com/watch?v=eGGoKl_Jfik Darren Aronofsky – Kohl’s
After “Black Swan,” Aronofsky directed a decidedly different kind of dancing project. This 2012 Kohl’s commercial features Jennifer Lopez in four different outfit changes and singing a flashy number called “I’ve Got the Music in Me.” Aronofsky is currently in post-production on Bible epic “Noah” for Paramount.
Last week, Senator Thom Tillis and four other members of Congress sent a letter to an organization you may never have heard of, the American Law Institute (ALI). The letter questions the ALI’s ongoing project to publish a competing version of the Copyright Act – or, as the ALI calls it, a “Restatement” of copyright [...]
Tom Petty’s widow and daughters from a previous marriage have settled their bitter legal battle, according to a report in Rolling Stone. Earlier this year, Adria Petty and Annakim Violette, the late singer’s daughters with his former wife Jane, sued his second wife, Dana York, for $5 million, alleging that she had deprived them of [...]
In a move that inspired and environmentally conscious companies will hopefully emulate, as a holiday gift to its employees, Warner Music Group is partnering with the One Tree Planted organization to plant trees in the fire-ravaged Amazon forest. The company is planting 10 trees in the Amazon for each employee — a total of 48,210 [...]
Republic Records has named Chris Blackwell senior vice president of creative content & development, it was announced today by co-founders Monte and Avery Lipman and general manager Jim Roppo. According to the announcement, Blackwell will lead creative development for film, television and premium platform projects set to feature and showcase Republic Records artists. His responsibilities include establishing partnerships to create, develop, [...]
Bay Area rapper Saweetie didn’t intend for “My Type” to come out as a single. But when a clip of the bouncy anthem about desirable (and slightly vulgar) attributes in a partner started to take off on TikTok as part of a social media challenge, it became clear the song would be her defining hit. The [...]
Kewsong Lee, co-CEO of The Carlyle Group, a private equity fund whose assets include a minority investment in Big Machine Label Group, the record company that’s home to Taylor Swift’s catalog, spoke to CNBC’s “Squawk Alley” on Wednesday. During the interview, held at the Goldman Sachs Financial Conference, host Wilfred Frost asked the business executive [...]
Media consolidation has been rife in the past two years, as traditional media companies have scaled up in order to protect themselves against the new entrants challenging their business. Traditional media has spent $229 billion since March 2018 on just six key mergers as rivals opted to combine their assets to compete in the new [...]