The studio says the move is meant to capitalize on a lack of family films during the end of summer. It’s also supposed to further distance “Ninja Turtles” from Par’s next “Transformers” film, which is slatted to bow June 27.
“Teenage Mutant Ninja Turtles,” a live-action version from Nickelodeon Movies and Platinum Dunes, stars Megan Fox as the ambitious journo April O’ Neil and a group of relative newcomers as the ass-kicking turtle troupe. Will Arnett, Whoopi Goldberg and William Fichtner co-star.
Merchandising for the film already has been ramping up, as well as revised word-of-mouth for the property itself, thanks to the new Nickelodeon animated series.
The live-action “Ninja Turtles” now bows alongside Universal’s “Dracula” and Disney-DreamWorks’ food drama “The Hundred-Foot Journey.”