About a quarter of the funds have come from 26 pledges of $10,000 in exchange for dinner and a courtside seat with Lee at a New York Knicks game. The campaign also generated $70,000 via 14 pledges of $5,000 in exchange for being named an associate producer and another $40,000 from four $10,000 pledges for “The Ultimate Filmmaker Fan Award,” which includes a day on the set of the film, a master class at Lee’s production company and a day on watching Lee edit the film.
He’s also been offering memorabilia such as autographed “Malcolm X” patches from the crew jackets for the film for $10, with 200 backers so far.
Lee has only described the film as being focused on human beings who are addicted to blood. He announced last week that he had cast British actress Zaraah Abrahams as the female lead after discovering her while watching “Black Girl in Paris,” a short film by one of his students.
For Lee to tap into the Kickstarter funds, the campaign is required to hit the $1.25 million goal by Aug. 21.
The two most notable Kickstarter campaigns for the Veronica Mars movie and Zach Braff’s film “Wish I Was Here” reached their campaign goals of $2 million in three and four days, respectively. Both of those campaigns provided more details as to the film plots
Lee has defended the campaign, asserting that he’s popularizing the fundraising technique among people who had not been aware of Kickstarter.