You will be redirected back to your article in seconds

Seth Byers Named Exec VP of Creative Strategy and Research for Universal Pictures Marketing

Exec will report to Uni marketing prexy Josh Goldstine

Seth Byers has joined Universal Pictures marketing team as exec VP of creative strategy and research.

Byers will work closely with U marketing prexy Josh Goldstine and co-president of marketing Michael Moses to maximize strategic execution of theatrical marketing campaigns.

He will also collaborate with NBCUniversal and Comcast on cross company research and analysis pertaining to film marketing and business strategies.

Byers comes to Universal from Sony Pictures where he had previously worked with Goldstine. He most recently served as senior vice president of worldwide research.

More Film

  • Claire (BRYCE DALLAS HOWARD) and Owen

    China Box Office: 'Jurassic World: Fallen Kingdom' Opening Dominates Weekend

    Seth Byers has joined Universal Pictures marketing team as exec VP of creative strategy and research. Byers will work closely with U marketing prexy Josh Goldstine and co-president of marketing Michael Moses to maximize strategic execution of theatrical marketing campaigns. He will also collaborate with NBCUniversal and Comcast on cross company research and analysis pertaining […]

  • Claire (BRYCE DALLAS HOWARD) and Owen

    'Jurassic World: Fallen Kingdom' Steamrolls International Box Office as 'Incredibles 2' Begins Rollout

    Seth Byers has joined Universal Pictures marketing team as exec VP of creative strategy and research. Byers will work closely with U marketing prexy Josh Goldstine and co-president of marketing Michael Moses to maximize strategic execution of theatrical marketing campaigns. He will also collaborate with NBCUniversal and Comcast on cross company research and analysis pertaining […]

  • A Documentary About Mister Rogers Makes

    Why Is a Documentary About Mister Rogers a Hit? Because It Turns Him Into a Rock Star for Our Time

    Seth Byers has joined Universal Pictures marketing team as exec VP of creative strategy and research. Byers will work closely with U marketing prexy Josh Goldstine and co-president of marketing Michael Moses to maximize strategic execution of theatrical marketing campaigns. He will also collaborate with NBCUniversal and Comcast on cross company research and analysis pertaining […]

  • Mandatory Credit: Photo by Matt Sayles/AP/REX/Shutterstock

    Martin Bregman, 'Scarface' Producer, Dies at 92

    Seth Byers has joined Universal Pictures marketing team as exec VP of creative strategy and research. Byers will work closely with U marketing prexy Josh Goldstine and co-president of marketing Michael Moses to maximize strategic execution of theatrical marketing campaigns. He will also collaborate with NBCUniversal and Comcast on cross company research and analysis pertaining […]

  • SUPER FAMILY -- In Disney Pixar’s

    Box Office: 'Incredibles 2' Shatters Records With Heroic $180 Million Opening

    Seth Byers has joined Universal Pictures marketing team as exec VP of creative strategy and research. Byers will work closely with U marketing prexy Josh Goldstine and co-president of marketing Michael Moses to maximize strategic execution of theatrical marketing campaigns. He will also collaborate with NBCUniversal and Comcast on cross company research and analysis pertaining […]

  • shanghai skyline China Placeholder

    Shanghai Festival: Chinese Film Studios Rethink Growth Strategy as Challenges Loom

    Seth Byers has joined Universal Pictures marketing team as exec VP of creative strategy and research. Byers will work closely with U marketing prexy Josh Goldstine and co-president of marketing Michael Moses to maximize strategic execution of theatrical marketing campaigns. He will also collaborate with NBCUniversal and Comcast on cross company research and analysis pertaining […]

  • 'Lucid' Director Adam Morse Reveals He's

    A Week Before Premiering Billy Zane Movie 'Lucid,' Director Adam Morse Reveals He's Blind

    Seth Byers has joined Universal Pictures marketing team as exec VP of creative strategy and research. Byers will work closely with U marketing prexy Josh Goldstine and co-president of marketing Michael Moses to maximize strategic execution of theatrical marketing campaigns. He will also collaborate with NBCUniversal and Comcast on cross company research and analysis pertaining […]

More From Our Brands

Access exclusive content