Fictional news anchorman Ron Burgundy is a man of many talents: He can play great jazz flute, throw down in a donnybrook and, of course, deliver the news like no one else. As it turns out, he’s also a pretty good car salesman.
Chrysler reported an 11% increase in vehicle sales last month, according to Bloomberg Businessweek, with sales of its Durango SUV – the vehicle at the center of a new ad campaign featuring actor Will Ferrell as Burgundy – up an impressive 59%. The commercials, part of a co-promotion effort between Chrysler and Viacom’s Paramount studio, launched October 5.
In the campaign, Ferrell was given extensive creative control, producing 70 spots in all, according to Automotive News.
The ads were created jointly by independent ad agency Wieden + Kennedy and FunnyorDie.com,, the humor-video web site backed by Ferrell.