Relativity Media is expanding its reach with Relativity Middle East, partnering with Gulf Film to distribute films across the region.

Relativity Middle East, a wholly-owned subsidiary, will be headquartered in the Middle East and partner with producers based in the region to create original content for film, television and digital.

“Demand for high-quality entertainment content in the Middle East has been expanding rapidly over the past few years,” said Ryan Kavanaugh, founder and CEO of Relativity, in a statement. “Relativity is committed to building on our already strong presence in the region and to help accelerate growth across the film, television and digital media landscapes.”

Relativity has entered a multi-year agreement with  Gulf Film, the largest film distributor in the Middle East. The Dubai-based company, which accounts for 50% of film releases in the area, will distribute Relativity films throughout the region.

Relativity has “The Family” in theaters now with “Don Jon” opening Friday. Camela Galano, president of Relativity International, will oversee the relationship with Gulf Film.