Relativity Middle East, a wholly-owned subsidiary, will be headquartered in the Middle East and partner with producers based in the region to create original content for film, television and digital.
“Demand for high-quality entertainment content in the Middle East has been expanding rapidly over the past few years,” said Ryan Kavanaugh, founder and CEO of Relativity, in a statement. “Relativity is committed to building on our already strong presence in the region and to help accelerate growth across the film, television and digital media landscapes.”
Relativity has entered a multi-year agreement with Gulf Film, the largest film distributor in the Middle East. The Dubai-based company, which accounts for 50% of film releases in the area, will distribute Relativity films throughout the region.