Relativity Media has taken U.S. rights to Carlo Carlei’s adaptation of  William Shakespeare’s “Romeo and Juliet,” starring Hailee Steinfeld as  Juliet and Douglas Booth as Romeo, and plans a Sept. 6 limited release.

The film was shot early last year in Italy in Mantua, the Northern Italian city to which Romeo was banished in the play, and at Rome’s Cinecitta Studios. Producers have been touting “Romeo and Juliet” as an ageless story reimagined for the 21st Century and told in the traditional setting it was written.

Julian Fellowes (“Downton Abbey”) penned the script and produced along with Ileen Maisel, Lawrence Elman, Julian Fellowes, Nadja Swarovski, Simon Bosanquet, Alexander Koll, Dimitra Tsingou, Doug Mankoff and Andrew Spaulding as a co-production of  Amber Entertainment, Swarovski Entertainment and Echo Lake Entertainment.

Cast includes Paul Giamatti, Damian Lewis (“Homeland”), Ed Westwick (“Gossip Girl”), Stellan Skarsgard and Leslie Manville.

“Relativity is the perfect company to release this generation’s Romeo and Juliet,” said Echo Lake’s Doug Mankoff.

It’s the first feature from Swarovski Entertainment, part of the Austrian design house. The project was financed by Swarovski Entertainment and the Blue Lake Media Fund.

The filmmakers were represented by UTA’s Rena Ronson, ICM’s Jessica Lacy, and attorney Miles Mogulescu.