×
You will be redirected back to your article in seconds

Preview Review: ‘In a World’ Trailer

Opening with the most oft-repeated opening line in the history of film advertising, the clever new trailer for Lake Bell’s “In a World…” (which debuted exclusively on Yahoo! Movies) recalls the hilarious high-concept promo for the 2002 Jerry Seinfeld standup docu “Comedian,” with one key difference: all of the sound-booth footage is actually in the movie.

Frankly, it doesn’t get much more meta than a movie trailer for a movie set in the Hollywood movie-trailer industry. But then, before Bell came along and did it, no one had thought to set an old-fashioned romantic comedy in the odd, insular world of preview narrators. Bell plays a vocal coach — and daughter of the trailer biz’s reigning voiceover champ (Fred Melamed) — clumsily trying to make her way in a field dominated by men.

By circling back to recording sessions and scenes of characters quoting lines from trailers (including a hilarious bit in which Bell’s character angles for a huge “Hunger Games”-style project), this promo appeals directly to those who’ve always wondered about the personalities behind the booming Voice-of-God narration that accompanies most trailers. It also does a nice job of selling Bell’s warm, spontaneous sense of humor, while introducing the pic’s father-daughter tension, romantic subplots and various celebrity guest appearances (featuring nearly all the Eva Longoria footage, while withholding its most surprising cameo).

For those still skeptical, the trailer offers up friendly quotes from the likes of Marshall Fine and Film.com, as well as a handy reminder that this movie won the Waldo Salt Screenwriting Award at Sundance.

Trailer Credits: ‘In a World

Client: Dennis O’Connor, Roadside Attractions
Vendor: Trailer Park
Producer: Matt Brubaker

More Film

  • Sam Mendes

    Sam Mendes' World War I Drama '1917' Set for Awards-Season Launch on Christmas 2019

    Universal Pictures has given an awards-season release date of Dec. 25, 2019, to Sam Mendes’ World War I drama “1971.” Steven Spielberg’s Amblin Partners is producing “1917” through its DreamWorks Pictures brand. “1917” will open in limited release on Christmas Day then go wide two weeks later on Jan. 10, 2020. Mendes wrote the script [...]

  • Ventana Sur Queer Latin Film Panel

    Ventana Sur: Panel Talks Merits, Setbacks in Latin Queer Cinema

    BUENOS AIRES — Four venerable professionals from the cinema world joined on Monday evening for Queer Cinema In Latin America, a frank discussion on Latin America’s role within the queer filmscape for Ventana Sur’s Industry conference series held at the UCA campus in Buenos Aires. Touching on advancements in character arc and notable achievements in [...]

  • Jennifer Lopez

    Jennifer Lopez 'Absolutely' Wants to Direct Film and Television

    Jennifer Lopez epitomizes the phrase “she’s done it all” — but there’s still more that the superstar would like to do. Lopez recently directed her first music video, “Limitless,” the track featured on her new rom-com “Second Act,” and it seems the multi-hyphenate has caught the directing bug. “Absolutely, absolutely,” Lopez responded when asked by [...]

  • Daniel Craig

    Rian Johnson's Murder Mystery 'Knives Out,' Starring Daniel Craig, Set for Thanksgiving Release

    Lionsgate has bought distribution rights to Daniel Craig’s murder mystery “Knives Out” and set a Thanksgiving release date of Nov. 27. MRC financed “Knives Out,” directed by Rian Johnson — best known for “Star Wars: The Last Jedi.” Lionsgate will also distribute the pic worldwide. The movie came together during the Toronto International Film Festival [...]

  • The favourite Movie

    Olivia Colman to Be Honored by Palm Springs Festival for 'The Favourite'

    “The Favourite” star Olivia Colman will receive the Desert Palm Achievement Award by the Palm Springs International Film Festival. The award will be presented by her co-star Emma Stone at the festival’s awards gala on Jan. 3 at the Palm Springs Convention Center. The festival, now in its 30th year, runs from Jan. 3 to [...]

  • Oscars Oscar Academy Awards Placeholder

    Motion Pictures Academy Announces Scientific and Technical Awards

    The Academy of Motion Picture Arts and Sciences has announced nine scientific and technical achievements, represented by 27 individual recipients, to be honored at the annual Scientific and Technical Awards Presentation Feb. 9 at the Beverly Wilshire Hotel in Beverly Hills, Calif. In addition, Curtis Clark will be receiving the John A. Bonner Award for his service [...]

More From Our Brands

Access exclusive content