Keith Potter is taking up a new role as project manager in the Irish Film Board’s production and development team. Potter joins Ireland’s national development agency from Film Agency for Wales, where he was head of production.

Potter’s new role will see him manage IFB-supported projects across all genres from initial development through financing and final market exploitation.

The IFB’s new structure for its production and development team is intended to offer Ireland’s film industry an integrated system of development and production with multiple points of access for funding.

He will work alongside project manager Rory Gilmartin, who joined the IFB in November 2012 from U.K. production company Brilliant Films, where he headed production and development activities.

“Keith is an important addition to the newly structured IFB production and development team,” said IFB chief executive James Hickey. “He brings with him excellent production experience and international contacts and has demonstrated a strong commitment to discovering and developing new film writing and directing talent throughout his career to date.”

Before joining Film Agency for Wales in 2007, where he initially served as head of talent until 2010 when he became head of production, Potter was head of development at U.K. production company Dan Films.