The venture, which was announced in April, will see Pinewood join forces with Bruno Wu’s Seven Stars to tap into the growing Chinese entertainment market and will look at co-production opportunities for film and television producers in the region.
Wall has been part of a raft of big media businesses throughout his career having had worked at Virgin Media, where he was chief executive of content, and United Business Media, where he was chief operating officer.
Most recently he was chief executive officer and then Advisor to the Board at Abu Dhabi Media.
Prior to this, he worked as a consultant to the telecommunications, media and technology sectors and has had stints at ITV companies including Granada, Anglia and Southern.
In his new role, Wall will be based in China to establish a project team and oversee the launch of the business.
“I am thrilled that Malcolm has agreed to join Pinewood’s latest international joint venture,” said Pinewood’s Ivan Dunleavy. “Song Lin is an exciting prospect for the company. China’s growth in recent years has been phenomenal and this is especially true in the media sector.”
Wu added: “This is an exciting appointment for Song Lin. As we look to get this project off the ground, we need someone who as worked at the highest levels in the international media sector to bring their experience to what is a fast growing and dynamic industry in China.”