Pic swims itself ‘Upstream’

Carruth to self-destribute his Sundance pic

Writer-director Shane Carruth (“Primer”) is opting to self-destribute his Sundance pic “Upstream Color” through his ERBP banner.

The drama will open April 5 at the IFC Center in New York before expanding in a platform release schedule in more than 20 markets including Los Angeles, San Francisco, Seattle, Boston, Dallas and Chicago.

Digital distrib will follow in May with cable VOD, iTunes, Amazon, YouTube, Hulu, Xbox, Sony Entertainment Network, VUDU and Netflix and DVD/Blu-ray — all timed to the film’s theatrical expansion.

“As a filmmaker you try to make a compelling case for an audience to stick around minute by minute with what is on the screen,” Carruth said. “By also crafting the marketing we’re still doing that, still storytelling, but we’re trying to make a case for an audience to show up. Hopefully for viewers, framing the film this way and staying true to the film’s intent makes it a bit more of an intimate relationship.”

Written, directed, shot, composed and co-edited by Carruth, “Upstream Color” stars Amy Seimetz and will debut as part of Sundance’s U.S. Dramatic Competition lineup on Jan. 21 before having its European premiere at Berlin in mid-February.Carruth’s creative team includes producer Casey Gooden, online strategist Roger Tinch, theatrical booker Michael Tuckman and the Sundance Institute’s #ArtistServices Project. Ben LeClair and Meredith Burke also served as producers on “Upstream Color,” which reflects how some filmmakers are choosing to maximize their financial upside by taking distribution matters into their own hands.Pic screened Monday night for an industry-only audience of theater owners and programmers who attend the annual Art House Convergence in Utah, which takes place days before Sundance begins.

More Film

  • NANTUCKET, MA - JUNE 23: (L-R)

    How Long Will TV and Film's Boom Market for Female Stories Last?

    Writer-director Shane Carruth (“Primer”) is opting to self-destribute his Sundance pic “Upstream Color” through his ERBP banner. The drama will open April 5 at the IFC Center in New York before expanding in a platform release schedule in more than 20 markets including Los Angeles, San Francisco, Seattle, Boston, Dallas and Chicago. Digital distrib will […]

  • 'Ideal Home' Review: Steve Coogan, Paul

    Film Review: 'Ideal Home'

    Writer-director Shane Carruth (“Primer”) is opting to self-destribute his Sundance pic “Upstream Color” through his ERBP banner. The drama will open April 5 at the IFC Center in New York before expanding in a platform release schedule in more than 20 markets including Los Angeles, San Francisco, Seattle, Boston, Dallas and Chicago. Digital distrib will […]

  • 'Calibre' Review: A Terrific, Intensely Terrifying

    Edinburgh Film Review: 'Calibre'

    Writer-director Shane Carruth (“Primer”) is opting to self-destribute his Sundance pic “Upstream Color” through his ERBP banner. The drama will open April 5 at the IFC Center in New York before expanding in a platform release schedule in more than 20 markets including Los Angeles, San Francisco, Seattle, Boston, Dallas and Chicago. Digital distrib will […]

  • CHRIS PRATT stars as Owen in

    Box Office: 'Jurassic World: Fallen Kingdom' Gnaws on $144 Million Debut Weekend

    Writer-director Shane Carruth (“Primer”) is opting to self-destribute his Sundance pic “Upstream Color” through his ERBP banner. The drama will open April 5 at the IFC Center in New York before expanding in a platform release schedule in more than 20 markets including Los Angeles, San Francisco, Seattle, Boston, Dallas and Chicago. Digital distrib will […]

  • Leung Chiu-wai

    Tony Leung Breaks With Wong Kar-wai’s Jettone (Reports)

    Writer-director Shane Carruth (“Primer”) is opting to self-destribute his Sundance pic “Upstream Color” through his ERBP banner. The drama will open April 5 at the IFC Center in New York before expanding in a platform release schedule in more than 20 markets including Los Angeles, San Francisco, Seattle, Boston, Dallas and Chicago. Digital distrib will […]

  • No Merchandising. Editorial Use Only. No

    ‘Jurassic World’ Holds off ‘Incredibles 2’ in China

    Writer-director Shane Carruth (“Primer”) is opting to self-destribute his Sundance pic “Upstream Color” through his ERBP banner. The drama will open April 5 at the IFC Center in New York before expanding in a platform release schedule in more than 20 markets including Los Angeles, San Francisco, Seattle, Boston, Dallas and Chicago. Digital distrib will […]

  • shanghai skyline China Placeholder

    Regulators Keep Chinese Film Industry in Suspense

    Writer-director Shane Carruth (“Primer”) is opting to self-destribute his Sundance pic “Upstream Color” through his ERBP banner. The drama will open April 5 at the IFC Center in New York before expanding in a platform release schedule in more than 20 markets including Los Angeles, San Francisco, Seattle, Boston, Dallas and Chicago. Digital distrib will […]

More From Our Brands

Access exclusive content