The clip starts with Jay Baruchel saying, “I think it’s the apocalypse,” followed by fires, car crashes and explosions, Craig Robinson screaming and Michael Cera with massive axe in his back asking “Is it bad?”
The trailer concludes with a doleful McBride intoning, “Hermione just stole all of our shit.”
Sony showed about five minutes of “This Is the End,” directed by first time helmers Rogen and Evan Goldberg, at CinemaCon. Along with Fox’s “The Heat,” the footage received the biggest laughs during the four days.
Movie bloggers were equally enthusiastic at a press screening last week, with some tweeting that the audience was laughing so hard they couldn’t hear all of the dialogue.