×
You will be redirected back to your article in seconds

New ‘Man of Steel’ Poster Unveils Russell Crowe’s Jor-El

Aussie actor has been out in front of a lot of the 'Man of Steel' marketing

Though Russell Crow’s role is considered small in the film, Warner Bros. seems to be trying to capitalize on his star power in the marketing for the upcoming Superman pic “Man of Steel.”

The first in an expected series of character-driven posters was released today showcasing Crowe as Superman’s biological father, Jor-El. In almost every trailer from the earliest teaser, where there is hardly any footage but has Crowe narrating, to the latest full one, Crowe has been front and center.

Ever since Variety first reported his casting as Jor-El, sources have told Variety that the role itself is not that large and is almost on the cameo level. But Warners had always been going for a big name to cast in that role. Though the cast is a large ensemble that includes Amy Adams and Laurence Fishburne, Crowe is still the most recognizable name–all the reason more why Warners would want him at the front of this campaign.

Of course, by the looks of a recent tweet by Crowe, even he thinks Cavill’s star power is about to skyrocket.

Popular on Variety

More Film

  • The Irishman

    'Captain Marvel,' 'The Irishman,' Other Original Scores to Miss Out on Oscar Nominations

    The Regina Spektor song from “Bombshell” and at least six major scores including “The Two Popes” and “The Irishman” won’t be on Oscar’s music shortlists when they are announced next week. That’s because none of them are on the official Academy eligibility lists from which music-branch members are now voting. Preliminary voting ends tomorrow afternoon, [...]

  • Golden Globes Zodiac signs

    Golden Globes Nominees as Zodiac Signs

    The Golden Globes nominees aren’t the only stars of awards season. Variety turned to astrology to assign Zodiac signs to this year’s nominees. Some selections required a little more nuance — Olivia Wilde’s “Booksmart” is a Virgo with a prominent Sagittarius rising and Greta Gerwig’s “Little Women” is a Sagittarius that wishes it were a [...]

  • Two-time Oscar®-winner Tom Hanks portrays one

    How Production Designer Jade Healy Recreated the Beautiful Neighborhood of Mister Rogers

    Production designer Jade Healy is doing double duty this awards season. For one, her work can be seen in Noah Baumbach’s “Marriage Story.” There, she created a world of angst and individuality, making use of negative space as a couple reaches the end of their relationship. In Marielle Heller’s “A Beautiful Day in the Neighborhood,” [...]

  • Eddie Murphy Awkwafina

    The Golden Globes Polish Up Their New Respectability (Column)

    It’s always a fun ritual to peruse the nominations for the Golden Globes, because you’re probably going to see a handful of eyebrow-raisers and maybe a jaw-dropper, the sort of “Oh, did they actually do that?” choices that make the Golden Globes the Golden Globes. That’s the theory, at any rate. But it may be [...]

  • Greta Gerwig Lulu Wang Ava DuVernay

    Hollywood Responds to Golden Globes Female Director Snub: 'Advertisers Should Weigh In'

    Snubs and surprises are par for the course when it comes to award show nominations, but outrage over the shut-out of women in the best director category for the 2020 Golden Globes is proving considerable. Women nominees and Hollywood gender equity watchdogs have expressed disappointment and anger over the exclusion of at least four women [...]

  • Frank Sheeran (Robert De Niro) is

    Golden Globes: Six Things to Know About the Film Nominations

    Most of Monday morning’s Globe nominations didn’t come as a big surprise. “Marriage Story,” “The Irishman,” “Once Upon a Time in Hollywood” and “Parasite” have been ruling awards season – their many nominations were expected. But Globe wins don’t necessarily translate to Oscar gold — about half of best pic wins have been in sync [...]

More From Our Brands

Access exclusive content