×
You will be redirected back to your article in seconds

Movie ticket prices jump 3%

Admissions also rise in Q4, according to NATO

The cost of ducats was again on the rise in fourth quarter of 2012, up 3% to $8.05 per ticket, or an average of $7.96 for the year, according to the National Assn. of Theater Owners. With the final quarter average price in, yearly admissions are estimated to be up 6% over 2011 at roughly 1.355 billion.

The 2012 average ticket price rose only slightly over 2011, when filmgoers paid an average $7.93 per ticket. Average ticket prices had dipped 4% in the third-quarter of 2012.

Even with the highest-ever average domestic ticket price in 2012 (not adjusted for inflation), admissions still saw the largest year-over-year increase since 2008, when ticket sales also rose nearly 6% over the previous year.

Official 2012 admission totals won’t be available until next month, when the Motion Picture Assn. of America announces its annual theatrical report.

Adult-skewing fare including “Argo,” “Lincoln” and the fourth quarter’s highest-grossing domestic release, “Skyfall,” kept ticket prices steady; there were relatively fewer family hits, which drive down prices. Paramount-DreamWorks Animation’s Nov. 21 opener “Rise of the Guardians” was one of the lowest-grossing DWA films with just over $100 million domestically.

Meanwhile, premium-priced 3D titles “Life of Pi” and “The Hobbit: An Unexpected Journey,” released in six different formats, contributed to the slight rise in ticket prices. By the numbers
$7.96
average 2012 ticket price
6%
2012 admissions increase*
*Estimated – Source: NATO

Popular on Variety

More Film

  • The Captain

    Film Review: ‘The Captain’

    Tense and exciting when it finally gets airborne, Chinese disaster movie “The Captain” is an effective tribute to those who saved the day when the cockpit window of a Sichuan Airlines flight shattered over the Tibetan Plateau on May 14, 2018. Capably assembled by Hong Kong director Andrew Lau (the “Infernal Affairs” trilogy), “The Captain” [...]

  • Fall Out Boy - Patrick StumpLeeds

    Fall Out Boy's Patrick Stump to Release 'Spell' Soundtrack, Hear First Single Here

    Fall Out Boy frontman Patrick Stump continues his extensive work in the film/TV soundtrack realm with the release of “Spell,” which comes on Nov. 1 on Milan Records through Sony Music Masterworks. The soundtrack features Stump’s music from Crush Pictures’ psych-thriller, including the ballad “Deep Blue Love.” a soulful, blues-tinged ballad performed by Stump and [...]

  • Tell Me Who I Am

    Film Review: 'Tell Me Who I Am'

    Amnesia has been so overused in movies — a convenient narrative device that effectively forces characters to become detectives into their own past — that it’s startling to encounter a film in which someone really does lose his memory. What’s doubly fascinating about the true-life case of Alex Lewis, in which the surprises just keep on coming, [...]

  • Cyrano, My Love

    Film Review: 'Cyrano, My Love' ('Edmond')

    As fizzy as a freshly poured glass of Perrier-Jouët, though considerably less complex, writer-director Alexis Michalik’s “Cyrano, My Love” . Part fancifully fictional account of the play’s conception, and part “Waiting for Guffman”-style depiction of the wild antics behind its first production, “Cyrano” was released in France earlier this year, and its undemanding immersion into [...]

  • Barney

    Barney the Dinosaur Movie in the Works From Mattel Films and Daniel Kaluuya

    Mattel Films, Daniel Kaluuya’s 59% banner and Valparaiso Pictures are partnering to develop a live-action motion picture based on Barney, Mattel’s iconic purple dinosaur. “Working with Daniel Kaluuya will enable us to take a completely new approach to ‘Barney’ that will surprise audiences and subvert expectations,” said Mattel Films’ Robbie Brenner. “The project will speak [...]

  • Film Republic Sells Svetla Tsotsorkova's 'Sister'

    Film Republic Sells Svetla Tsotsorkova's 'Sister' to China, France (EXCLUSIVE)

    Svetla Tsotsorkova’s second feature film “Sister,” which played at the San Sebastian and London film festivals, has been picked up by Hualu in China and Tamasa in France. World sales are handled by Xavier Henry-Rashid’s Film Republic. The film, set in a small town in present-day Bulgaria, centers on a mother and her two daughters, [...]

  • Santa Barbara

    Morelia Film Festival Readies 5th Impulso Pix-in-Post Sidebar

    Morelia Film Festival’s (FICM) Impulso sidebar for pix in progress will run Sunday through Tuesday this coming week, having become one of the territories most important launchpads for Latin American feature films in post-production. Many of the participating films in recent editions have gone on to find festival success the world around. Last year, Hari [...]

More From Our Brands

Access exclusive content