Early buzz on the film has been strong and Warner Bros. has been emptying the tank on its marketing campaign for Zack Snyder’s $225 million blockbuster.
As of Thursday, WB executives were projecting a domestic cume north of $300 million for the Legendary Pictures film — possibly more — with positive word of mouth only strengthening its worldwide potential.
Fandango reported Wednesday that “Man of Steel,” opening June 14, is outselling the previous 2013 summer movies at the same time in the sales cycle. The site began offering tickets on May 21.
“Iron Man 3” remains the highest-grossing film of the summer with nearly $1.2 billion globally and $387 million domestically, so DC Comics’ Man of Steel has a long way to go to compete with the likes of Marvel’s Mr. Stark.
Still, industry observers are suggesting muscular B.O. legs for the reboot.
“It’s very good,” one rival exec admits.
Audiences will have to wait until Monday, June 10, to find out just how good, when the film’s review embargo lifts at 8:00 p.m. PT, the same night as the film’s world premiere in New York.
Directed by Zack Snyder and starring Henry Cavill, “Man of Steel” was produced by Christopher Nolan and Charles Roven and rolls out internationally beginning June 13.