You will be redirected back to your article in seconds

Latino talent agency WTH launches in L.A.

Fabiola Pena to lead World Talent House

Good news for Latino talent in the U.S.: A Latino talent agency dubbed World Talent House (WTH) is setting up shop in Los Angeles.

Fabiola Pena, founder and CEO of the first talent agency in Mexico, Talent on the Road, will be at the helm. Pena plans to continue shuttling between Mexico City and LA and is grooming two staffers for the Santa Monica-based office.

Pena founded Talent on the Road in 1998 in a bid to professionalize the casting process in Mexico. Up to 10 talent agencies of varying sizes followed suit.

“It’s important to establish a niche in this big business,” Pena said.”We expect to be packaging TV series for the likes of Univision, Telemundo, MundoFox, Televisa, etc.”

WTH’s content division, run by Mexico City-based Samara Ibrahim, offers a team of inhouse scribes to develop and provide analysis of new content for television, film and the theatre.

WTH launch comes at a time when demand for Latino talent is on the rise in the U.S. as studios and television networks respond to the growing clout of the U.S. Hispanic market. WTH will rep thesps, scribes and helmers from Mexico, Spain, Colombia and Argentina in its initial growth phase. Current client roster includes Vanessa Bauche (“Amores Perros”), Jan Cornet (“The Skin I Live In”), Damian Alcazar (“La Ley de Herodes”), Manolo Cardona (“The Snitch Cartel”) and Paulina Gaitan (ABC’s “The River,” “Sin Nombre”).

Popular on Variety

For some Latino talent already inked with U.S.-based tenpercenteries, WTH will rep them solely for Latin American productions. This client roster includes Edgar Ramirez (“Zero Dark Thirty”), Leonor Varela (“Dallas”) and Elena Anaya (“The Skin I Live In”).

Official launch presentation of WTH is slated for Tuesday at the Soho House in West Hollywood.

More Film

  • Once Upon a Time in Hollywood

    'Once Upon a Time,' 'Farewell,' 'Judy' Excluded From Writers Guild Awards

    The scripts for Quentin Tarantino’s “Once Upon a Time in Hollywood,” Lulu Wang’s “The Farewell” and Tom Edge’s “Judy” have been excluded from the Writers Guild of America Awards. Unlike other guilds, the WGA excludes as candidates any screenplays not produced under its jurisdiction or that of another guild. That’s because the WGA has the [...]

  • The Matrix Keanu Reeves Carrie Ann

    'The Flash' and 'The Matrix 4' Get Release Dates from Warner Bros.

    Warner Bros. has dated the fourth “The Matrix” movie and “The Flash” for summer openings in 2021 and 2022, respectively, and pulled “Akira” off the schedule. The studio announced Wednesday that “The Flash” would be released on July 1, 2022, while the untitled “Matrix” would open on May 21, 2021. “The Flash” will star Ezra Miller, [...]

  • Promising Young Woman trailer

    Carey Mulligan Gets Revenge in 'Promising Young Woman' Trailer

    Carey Mulligan is a vengeance-seeking, rape-culture-dismantling badass in the trailer for “Killing Eve” showrunner Emerald Fennell’s new film, “Promising Young Woman.” “Every week, I go to a club. I act like I’m too drunk to stand. And every week, a nice guy comes over to see if I’m okay,” Mulligan says coldly over a violinist’s [...]

  • Editorial use only. No book cover

    Stephen King's 'The Dark Half' Movie Adaptation in the Works

    Stephen King’s horror novel “The Dark Half” is getting the movie treatment at MGM with “Her Smell” director Alex Ross Perry on board to helm. King wrote the book in 1989 about a novelist whose pseudonym comes to life as a murderous twin after his own pen name, Richard Bachman, was revealed. MGM first adapted [...]

  • Jumanji The Next Level

    Can 'Jumanji' Sequel Achieve Next-Level Box Office Success?

    “Jumanji: The Next Level” will seamlessly swing atop box office charts when it debuts in theaters on Friday. But the sequel will need to become another word-of-mouth hit for Sony if it hopes to entice moviegoers once “Star Wars: The Rise of Skywalker” launches the following weekend. If history repeats itself, “Jumanji” and “Star Wars” [...]

More From Our Brands

Access exclusive content