Latino talent agency WTH launches in L.A.

Fabiola Pena to lead World Talent House

Good news for Latino talent in the U.S.: A Latino talent agency dubbed World Talent House (WTH) is setting up shop in Los Angeles.

Fabiola Pena, founder and CEO of the first talent agency in Mexico, Talent on the Road, will be at the helm. Pena plans to continue shuttling between Mexico City and LA and is grooming two staffers for the Santa Monica-based office.

Pena founded Talent on the Road in 1998 in a bid to professionalize the casting process in Mexico. Up to 10 talent agencies of varying sizes followed suit.

“It’s important to establish a niche in this big business,” Pena said.”We expect to be packaging TV series for the likes of Univision, Telemundo, MundoFox, Televisa, etc.”

WTH’s content division, run by Mexico City-based Samara Ibrahim, offers a team of inhouse scribes to develop and provide analysis of new content for television, film and the theatre.

WTH launch comes at a time when demand for Latino talent is on the rise in the U.S. as studios and television networks respond to the growing clout of the U.S. Hispanic market. WTH will rep thesps, scribes and helmers from Mexico, Spain, Colombia and Argentina in its initial growth phase. Current client roster includes Vanessa Bauche (“Amores Perros”), Jan Cornet (“The Skin I Live In”), Damian Alcazar (“La Ley de Herodes”), Manolo Cardona (“The Snitch Cartel”) and Paulina Gaitan (ABC’s “The River,” “Sin Nombre”).

For some Latino talent already inked with U.S.-based tenpercenteries, WTH will rep them solely for Latin American productions. This client roster includes Edgar Ramirez (“Zero Dark Thirty”), Leonor Varela (“Dallas”) and Elena Anaya (“The Skin I Live In”).

Official launch presentation of WTH is slated for Tuesday at the Soho House in West Hollywood.

Popular on Variety

More Film

  • Lucy-Lost

    Cartoon Forum: 30th Anniversary, Little Giants and New Generations

    TOULOUSE, France –  Celebrating its 30th anniversary, Cartoon Forum wrapped Sept. 19 having showcased the ever-growing strength of European animation. 85 projects were pitched from 24 countries at the co-production forum platform that played host to north of 1,000 investors, distributors and producers – a record number. Falling on French-speaking Belgium – Wallonie-Bruxelles – whose [...]

  • Renee Zellweger Rufus Wainwright Sam Smith

    Renée Zellweger: Judy Garland Was 'My Childhood Hero'

    Awards buzz is building around Renée Zellweger for her performance as Judy Garland, emerging as a frontrunner in the Oscar race for best actress. But for her, the real prize was paying tribute to Garland, of whom she’s been a lifelong fan. “Nobody was prettier, nobody sang prettier…the adventures she had, [she was] my childhood [...]

  • Topic Studios

    Layoffs Hit Topic Studios as TV Division Relocates to West Coast (EXCLUSIVE)

    A small round of layoffs has hit Topic Studios this week in the television division, insiders familiar with the company told Variety. One of the insiders said three executives at the New York-based producer and distributor are out: senior vice president of scripted programming and Viacom alum Lisa Leingang, vice president of development Mona Panchal [...]

  • 'Downton Abbey' Music Gets 'Bigger, Better,

    As 'Downton Abbey' Hits the Silver Screen, the Music, Too, Gets 'Bigger, Better, Grander'

    When “Downton Abbey” fans hear that familiar strings-and-piano theme, a Pavlovian response ensues: Get to the television immediately, because you don’t want to miss a minute of the addictive Crawley family melodrama to follow. This week, with the “Downton Abbey” movie reaching theaters on Friday, fans can’t wait for their fix of Lady Mary and [...]

  • 45 Seconds of Laughter

    Film Review: '45 Seconds of Laughter'

    “Everyone is worth more than their worst act,” said Roman Catholic sister and anti-death penalty advocate Helen Prejean, and it’s with these words that “45 Seconds of Laughter” closes. It’s an apt sentiment on which to leave Tim Robbins’ sincerely felt documentary study of the therapeutic acting workshops run by his own theater company in [...]

  • Julie Andrews

    Julie Andrews Selected for AFI's Life Achievement Award

    The American Film Institute Board of Trustees has selected Julie Andrews as the recipient of the 48th AFI Life Achievement Award. The award will be presented to Andrews on April 25 in Los Angeles. The ceremony will be telecast on TNT. “Julie Andrews is practically perfect in every way,” said Kathleen Kennedy, chair of the [...]

More From Our Brands

Access exclusive content